hey balu expands U.S.-printed made-to-order pet collection, announces nationwide availability

Hey balu has expanded a U.S.-printed collection of custom-designed pet apparel and home décor, and the company confirmed the expanded lineup is now available nationwide. The Dover, DE-based direct-to-consumer brand said the rollout increases layout options and design formats across hoodies, sweaters, blankets and wall art created from customer-submitted dog and cat photographs.

The announcement, distributed from DOVER, DE on Feb. 19, 2026, underscores hey balu’s continued focus on a made-to-order production model and domestic manufacturing standards within the personalized pet sector. “The announcement formalizes the availability of a broader range of custom pet formats,” the spokesperson said. The release also emphasized the company’s individualized approach: “Our approach continues to center on creating individualized pet products derived from customer-submitted content.”

Ordering remains an online-first experience. The expanded collection is accessible through the company’s website, where customers initiate the personalization process by uploading photographs and supplying text during checkout. “Each item is created separately using photographs and text provided by customers during the online ordering process,” the release states, reinforcing that every product is produced on a per-order basis rather than from preprinted inventory.

Community activity is part of hey balu’s public face. “Through its social media presence under @heybalu_us, customers share completed personalized pet designs and product images. The company describes this engagement as community-driven and independent of its internal production structure.” That handle appears in republished feeds sometimes with an escaped underscore, rendered as @heybalu_us or @heybalu\_us in syndicated copies.

GlobeNewswire carried the primary distribution with a header timestamp of February 19, 2026 19:49 ET; Compuserve, Markets Financialcontent, Streetinsider and Caledonianrecord republished the text verbatim. Markets Financialcontent’s page capture included a “comscore no script image” placeholder, and Caledonianrecord’s republish showed site artifacts such as a “This page requires Javascript” notice and an “Updated: February 22, 2026 @ 9:08 pm” stamp in the page capture.

hey balu markets itself as a premier online retailer exclusively dedicated to personalized pet gifts, operating a catalog devoted to pet-themed products rather than general gift merchandise. The formalized nationwide availability and increased design formats make bespoke pet keepsakes, printed in the U.S. and produced to order, immediately accessible through the brand’s site, where buyers can begin personalizing hoodies, sweaters, blankets and wall art for dogs and cats.