The Fragrance Bar launches mix-and-match collection for personalized skin pH fragrances

The Fragrance Bar has launched a mix-and-match fragrance collection that uses skin PH as a personalization axis, allowing customers to blend and layer perfumes to create evolving signature scents. The collection was unveiled on February 19, 2026 by Innovate Beauty International LLP, the company founded by Villoo Daji and Kim Solomon.

Villoo Daji and Kim Solomon are presented as the founders and described in company materials as both "industry stalwarts" and "marketing veterans." The brand positions itself squarely for "consumers on the go and younger audiences who love to experiment," with a stated goal to "disrupt the fragrance category" by turning scent selection into an interactive experience.

TFB frames its scent philosophy in its own language: "At its core, The Fragrance Bar (TFB) reimagines how perfume is discovered, worn, and owned." The brand describes the line as "high-concentration perfumes" and uses the category term Eau de Parfum to describe its formulations, which are presented as suitable for layering and described elsewhere as "long-lasting." Company copy emphasizes creative control: "Each fragrance is crafted using high-quality ingredients and designed for infinite customization, ensuring that no two creations are ever the same."

Layering and skin chemistry are central mechanics. The Fragrance Bar states that "It believes in the art of layering which uniquely creates a new fragrance basis the individual's skin PH level." The product architecture is built around mix & match kits intended for blending, experimentation, and the creation of individualized scent combinations rather than choosing a single predefined perfume.

The launch collection is named DESIRE and is presented in the brand's rollout materials exactly as follows: \ DESIRE - A pack of 3 fragrances - Nectar, Bloom, Zest - Creates 7 unique fragrances with this combination. The company lists Nectar, Bloom, and Zest as the component scents and claims that the pack yields seven unique permutations with that trio.

Distribution at launch combines physical and e-commerce channels. The Fragrance Bar is available at New Beauty Centre - Khar in Mumbai, at all Dorajbee's outlets in Pune, on major online marketplaces Flipkart and Amazon, and through the brand’s official website. The brand’s social copy includes the marketing claim "India's first mix & match perfume destination. Luxurious blends to layer & create your signature perfume. · You don't choose desire. · Soft hours. · A quiet moment."

The move is a clear attempt to make signature scent creation accessible and younger-audience friendly by packaging Eau de Parfum concentrations into mix-and-match kits keyed to skin PH. If the promise of durable, layerable Eau de Parfum formulations holds in real-world wear, The Fragrance Bar's approach could change how shoppers think about buying a single bottle of perfume versus assembling a personalized fragrance wardrobe.