Meta Permanently Deletes Georgia Mom's Jewelry Business Account Over False Flag

Melissa Mor built her Sandy Springs jewelry business, Mrs. Push, around one of the most personal moments in a woman's life: becoming a mother. Her Instagram account, Shop Mrs. Push, had grown to more than 10,000 followers selling push presents, the gifts given to celebrate new moms. Her own three children occasionally appeared in her posts, always photographed from behind or looking down. On March 10, Meta shut the account down entirely, citing violation of its terms of service for "child sexual exploitation, abuse and nudity."

Mor assumed the mistake would be corrected quickly. It wasn't. After filing an appeal and submitting both her driver's license and passport as identity verification, she received a notice saying her account was "permanently deleted." No explanation accompanied it. "Every morning, I keep waking up thinking today is going to be the day. I did nothing wrong. And there was no email," Mor said.

The situation compounded when a friend searched for Shop Mrs. Push after the account disappeared and found an imposter account called Shop Mrs. Rush, using Mor's face and photographs, appearing to be based in Japan. The legitimate account was gone; the fraudulent one had taken its place in search results.

Mor's case fits a pattern that Channel 2 Action News consumer investigator Justin Gray documented in a December investigation showing similar wrongful deletions happening to accounts across the country. Tara Hanover's Our Town magazine in Cobb County lost its Facebook presence until the station got involved. Melody Edwards had her Instagram disabled despite never having posted a single piece of content. "Some pretty heinous accusations and nothing could be further from the truth," Edwards said. An online petition accusing Meta of "wrongfully disabling accounts with no human customer support" has collected more than 60,000 signatures.

Meta told Channel 2 in December that it had rolled out new AI technologies to monitor for inappropriate behavior and help restore affected accounts. For Mor, those tools produced the opposite result: a false flag, a failed appeal, and a permanent deletion of the business presence she had spent years building.