818 Tequila and Salt & Stone Launch Limited Amber and Agave Body Care Line

Kendall Jenner's 818 Tequila has partnered with Salt & Stone on a limited-edition body care collection called Amber & Agave, marking the tequila brand's first-ever entry into beauty. Founded in Los Angeles in 2017 by Nima Jalali, Salt & Stone has built a following for its performance-driven, vegan and cruelty-free formulas paired with elevated scents, making it a credible partner for translating a spirit into skincare.

The drop includes a $38 Mini Trio Set featuring a deodorant, body wash and body mist, as well as a $49 candle. At those price points, this sits squarely in accessible luxury territory, comparable to what Salt & Stone charges for its standard single-product offerings. The Mini Trio in particular is designed for gifting: three distinct formats in one package, unified by a single cohesive scent.

The Amber & Agave fragrance is inspired by 818 Tequila Añejo, blending top notes of vetiver and añejo tequila with a heart of dark plum and agave, and a base of vanilla, amber and white musk. The construction follows classic fine fragrance architecture rather than the simpler linear profiles common in mass body care, which is part of what justifies Salt & Stone's positioning as a bridge between premium fragrance and functional body products.

Jenner framed the collaboration around a specific moment rather than a broad lifestyle pitch. "This collaboration was inspired by one of the best moments of any night out, the time spent getting ready with friends and mixing up cocktails," she said. "Salt & Stone and 818 both celebrate ritual and magical moments, and we are so excited to bring the brands together." In a separate statement to WWD, she was more pointed about the brand alignment: "We love that they're a sustainable body care brand focused on natural, cruelty-free and ethically sourced ingredients, with an iconic, unisex and bold brand identity."

For Nima Jalali, the appeal was the creative constraint. "Our goal with collaborations is for them to feel fun and push us creatively. Developing a scent with 818 gave us a unique lens to work through, drawing inspiration from the desert landscape and smooth tequila notes." Salt & Stone is no stranger to big-name collaborations, having previously partnered with Erewhon in 2024. The brand generated $165 million in revenue in 2025, growing double digits across its channels including Amazon, Sephora and its own website.

The collection is available now on Salt & Stone's website and arrives on Sephora's website April 10. It is available in the US only and while supplies last. Coachella attendees can sample the collection at the 818 Outpost from April 10 through 12. The invite-only 818 Outpost, now in its fourth year at Coachella in Indio, California, is built around a new theme each year; 2026's edition draws on Googie architecture and Space Age retrofuturism. Presented by Cash App, partners include Postmates, Delilah by The h.wood Group, Snapchat, LaCroix, Blank Street and Jenner-Kardashian family brands Lemme, Khloud, Update, Sprinter and Kylie Cosmetics.

The collection is limited-edition with no stated production cap, which means demand from both brands' overlapping audiences could accelerate sell-through well before any Sephora restock becomes possible. The move enables 818 Tequila to expand its reach into the beauty segment by tapping into the increasing demand for olfactory-focused body care products — a category that has seen considerable growth as consumers increasingly treat fragrance as an everyday ritual rather than an occasion-only purchase. For a brand built on the ritual of the pour, the extension into the ritual of the getting-ready routine is a logical, well-executed step.