9 new makeup launches at Ulta for beauty lovers and gifting

**Rare Beauty Brow Harmony Tinted Flexible Lifting Gel, $21** This is the teen-friendly pick in the bunch, mostly because it solves the brow-gel problem without asking for a full skill set. Rare Beauty’s tinted version of its bestselling clear brow gel is set to arrive online May 27, and Ulta describes it as a lift-and-set formula with up to 12-hour waterproof, sweat-resistant hold that stays never sticky or crunchy. That matters for gifting because brow products can feel fussy, but this one reads as quick, current, and easy to wear. If you want something that feels ahead of the curve without blowing up the budget, this is the cleanest answer.

**Fenty Beauty Shake N’ Play Buildable Liquid Blush, $28** Fenty’s first liquid blush is the fun, trend-forward gift that still has enough polish to feel intentional. The formula comes in five vibrant shades, lasts up to 12 hours, and promises a natural, blurred finish, which is exactly why it works for someone who wants color without looking overdone. This is the kind of present I’d hand to the friend who already owns a lot of makeup but still gets excited by a launch that feels new and a little bit cool. It sits in that sweet spot where the price is accessible, but the brand name still gives it present-worthy energy.

Too Faced Sun Bunny Blushing Bronzer, $34 Too Faced is leaning into the blonzer trend here, and that makes this an especially smart gift for the makeup lover who wants one product to do two jobs. Sun Bunny comes in four bronzing and blushing combinations, with the kind of luminous coral warmth that reads springy without being gimmicky. At $34, it is not the cheapest thing in the basket, but it feels like a thoughtful upgrade for someone who actually uses bronzer and blush daily. This is the gift for the person who wants to look like they took a long weekend somewhere sunny, even if they absolutely did not.

Urban Decay 24/7 Eyeshadow Single in Gash, $23 Urban Decay’s limited-edition Gash shade is the moodier, more fashion-forward option, and it is coming online May 29 as an online-only launch. The single shadow is a dark red with up to 12 hours of high-impact wear, which makes it a smarter gift than another neutral palette for someone who already has the basics covered. I’d hand this to the beauty lover who likes a single statement shade and knows exactly how to turn one color into a whole look. At $23, it feels collectible without being precious, which is a strong combination for gifting.

CHANEL Le Liner De CHANEL Liquid Eyeliner High Precision Longwear, $42 This is the prestige-feel splurge in the group, and it earns that spot with the kind of detail that matters to liner loyalists. CHANEL’s liquid eyeliner has an ultra-fine, flexible brush for precise single-stroke application, comes in a 0.08 oz size, and lands at $42, which is exactly the sort of price that feels considered rather than casual. I’d give it to the person who always has a wing on, even when the rest of the face is minimal. It is the most expensive pick here, but also the one most likely to feel like a little luxury every time it gets opened.

NYX Professional Makeup Buttermelt Pressed Powder Blush, $11 If you need an affordable add-on gift, this is the one to grab without overthinking it. NYX’s Buttermelt Blush comes in 12 shades, blends like powder, wears up to 12 hours, and uses mango butter, almond butter, and shea butter in a formula that is meant to feel soft rather than chalky. At $11, it is the smartest little extra for a beauty bag, a gift swap, or a present that needs one more piece without tipping the total too high. This is also the most obviously easy-to-justify buy in the lineup, because the price is low and the payoff sounds genuinely useful.

Lancôme Lip Idôle CuddleBlur Lip Velvet, $32 Lancôme’s CuddleBlur Lip Velvet is the prestige-under-budget lip gift that feels much more expensive than it is. The formula is cushiony, blurring, and moisturizing, with instant buildable color, and it comes in shades like Blushing Blanket and Ice Ice Cuddling. That makes it a great pick for the person who wants a lipstick that behaves more like a soft-focus lip treatment than a stiff matte. At $32, it lands in the sweet spot: elevated enough to feel like a treat, but not so expensive that you have to save it for a major occasion.

CoverGirl Clean Fresh Squishy Glaze Lip Butter Balm, $11.99 This is the instant mood boost purchase, full stop. CoverGirl’s Squishy Glaze Lip Butter Balm gives up to nine hours of hydration, uses hyaluronic acid, shea butter, essential fatty acids, and plant extracts, and has a curved applicator that makes it feel more fun than a basic balm. I’d tuck this into a larger gift, keep one for a desk drawer, or hand it to the friend who wants something pretty, practical, and easy to use on the go. At $11.99, it is the sort of beauty buy that feels cheerful the second you see it, which is exactly what a good small gift should do.