Avant’s £40 self-care set includes a £40 gift card and beauty minis

Avant has found the neatest kind of beauty maths: a £40 starter set that comes with a £40 digital gift card, so the real decision is less about splurging than about timing the second spend. The Anti-Ageing Starter Set + £40 Digital Gift Card was listed at £40.00 and positioned as an introduction to the brand, with try-out sizes of its bestsellers plus a sheet mask and a recycled cotton canvas bag. More than 100 sets were bought in the past month, which tells you the pitch landed quickly.

This is the set for someone who wants to test anti-ageing skincare without jumping straight to full-size bottles, or for the friend who appreciates a split gift that does two jobs at once. Avant said the routine was designed to target fine lines, wrinkles and firmness, and that it suited skincare newcomers as well as people looking to elevate their routine. The contents are practical rather than decorative: R.N.A Radical Firmness Anti-Ageing Serum 10ml, R.N.A Radical Anti-Ageing & Lifting Duo Moisturiser 10ml, Pro-Intense Hyaluronic Acid Illuminating Day Cream 10ml, Velvet Perfecting Rose Sugar Lip Scrub 10ml, a sheet mask, the £40 digital gift card and the canvas bag made from recycled materials.

The value story is the hook. Beauty Detective put the bundle at £144, which makes this one of the cleaner ratio plays in beauty gifting right now. Plenty of sets promise value; fewer actually return cash-like credit to use later. Here, the £40 gift card changes the whole equation. You can treat the box as a low-risk starter routine for now, then use the credit on a second purchase once you know whether the formulas suit your skin. That makes the set useful for the cautious buyer, the skincare beginner and the person who prefers to try before they commit.

Avant also framed the gift card as something "to treat yourself or someone special," and that is exactly how to read it. This is not a throwaway sampler with a decorative bow. It is a compact intro kit that gives the recipient something to use immediately and something to save for later, which is why the set feels sharper than the usual beauty-box freebie.