Bath & Body Works and Vera Bradley Launch Limited Peach Blossom Mother's Day Collection

Bath & Body Works and Vera Bradley debuted a limited-edition Mother's Day collaboration built around an exclusive new fragrance, Peach Blossom & Nectar, developed with a leading fragrance house and world-class perfumers in close partnership with the Vera Bradley team. The collection spans body care, home fragrance, home decor and accessories across three fragrances and 22 forms, with prices running from $1.95 for a PocketBac to $69.95 for an Eau de Parfum.

The hero fragrance leads with notes of peach nectar, golden freesia and sweet beechwood, described by the brand as a true-to-life peach profile designed to feel fresh and uplifting for spring. Two complementary scents round out the lineup: Pink Berry Burst, a playful, fruity blend, and Blue Washed Sky, a fresh, cozy scent. Each of the three fragrances is paired with an exclusive Vera Bradley cosmetic bag, including an explicitly named Pink Berry Burst bag, with Vera Bradley designing three distinct patterns to tie the visual identity back to each scent.

The collectible accessories are where the collaboration earns its gift-ready credibility. The assortment includes a Peach Pedestal 3-wick candle holder, a Vera Bradley Peach Spray Sanitizer and Lip Holder, and a Vera Bradley Peach Scent Control Nightlight Wallflowers fragrance plug. Bath & Body Works rewards members had early access beginning March 22, with select Peach Blossom & Nectar products available in-app and online, including the Eau de Parfum, ultimate hydration body cream, 3-wick candle and Peach Pedestal 3-wick candle holder. The full collection launched in stores and online across the U.S. and Canada on March 23, with an international rollout expected to reach more than 40 markets later in the year.

Kristie Lewis, Bath & Body Works executive vice president of merchandising, credited the partnership's clarity of purpose for the result. "Vera Bradley is known for color and pattern, and we're known for connecting with consumers through our trend-forward fragrance," Lewis said, adding that the teams worked closely on bringing that spirit to life through scent and design. "From the fragrance to the packaging, every detail was created to feel thoughtful, joyful and gift ready for Mother's Day."

Vera Bradley co-founder Barbara Bradley Baekgaard said the collection reflects the brand's core ideology of creating things that bring joy and connection into everyday life, blending "fragrance, color and design into something that feels cheerful, uplifting and perfect for celebrating moms and the people who mean the most to us."

The price architecture is worth noting for anyone building a gift. At $1.95, the PocketBac sits at an impulse-buy threshold that makes it genuinely useful for add-ons or stocking a gift basket. The $69.95 Eau de Parfum positions this collaboration firmly in the accessible-luxury tier where Bath & Body Works has increasingly competed, and the Vera Bradley cosmetic bags add perceived value that a standalone fragrance purchase would not. Whether the full 22-form count holds up against a comparable luxury fragrance house's Mother's Day release is a different question, but the breadth and the $1.95-to-$69.95 range make it unusually easy to give at almost any budget.