Eu Yan Sang Singapore Launches Nourish and Glow Bundle With Collagen and Bak Foong

Eu Yan Sang Singapore brought traditional Chinese medicine and modern collagen supplementation together in a single bundle, pricing the combination at $128 for a limited window that opened on March 17, 2026.

The Nourish & Glow Bundle centers on two boxes of Bak Foong, the brand's longstanding Chinese medicine supplement formulated for women's health, paired with one box of Lumi+ collagen. The pairing is notable because it reflects a broader shift in how heritage wellness brands are positioning themselves: not as an either/or choice between Eastern tradition and contemporary beauty science, but as complementary systems working toward the same goal of nourishment from within.

Bak Foong has been a fixture in Chinese households across Southeast Asia for generations, typically prescribed for postpartum recovery, hormonal balance, and general vitality. Lumi+ collagen, by contrast, speaks the language of the modern wellness aisle, where collagen supplementation has become one of the most searched self-care categories in the region. Bundling them together is less a marketing decision than an editorial one: Eu Yan Sang is essentially making an argument about how women should be thinking about internal care holistically.

At $128, the bundle sits at a price point that requires some justification. Collagen supplements in Singapore retail markets typically range from $60 to $120 per box depending on formulation and source; Bak Foong boxes carry comparable pricing. The bundle implies meaningful value stacking relative to purchasing each component separately, though the exact individual retail prices for these specific products were not disclosed in the launch details.

For anyone navigating a gift for a woman who takes her wellness seriously, whether a new mother, someone managing the pressures of a demanding schedule, or a friend who already has the face serums covered, the bundle functions as a considered choice rather than a generic gesture. The combination signals that the giver understands both the traditional and the contemporary dimensions of how women in Singapore actually think about caring for themselves.

Eu Yan Sang, founded in 1879 and now operating across multiple Asian markets, has spent nearly 150 years building credibility in the Chinese medicine space. That heritage is precisely what makes the Lumi+ collagen pairing interesting: the brand has enough earned trust to introduce a modern supplement category without it feeling incongruous.