Luxury

ILIA Beauty and Eberjey Launch Silk Rituals Capsule for Modern Self-Care

ILIA Beauty and Eberjey debuted Silk Rituals on March 26, a limited-edition capsule pairing 100% mulberry silk PJs with ILIA skincare, starting at $24.

Natalie Brooks3 min read
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ILIA Beauty and Eberjey Launch Silk Rituals Capsule for Modern Self-Care
Source: vmagazine.com
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ILIA Beauty and Eberjey debuted Eberjey x ILIA: Silk Rituals, a limited-edition capsule designed to blend sleepwear and skincare into an elevated, modern self-care ritual for both AM and PM. The March 26 launch marks a cross-category moment that is rare in beauty gifting: a clean-beauty brand and a luxury sleepwear label whose philosophies are so aligned that the collaboration feels less like a marketing partnership and more like a natural extension of both product lines.

ILIA is known for complexion products that create a natural, skin-like finish, while Eberjey is beloved for its breathable, super-soft fabrics. Both brands, each founded by a woman, center how things feel on the skin, which is what makes the collaboration click. Launching during Women's History Month makes it especially meaningful, and the drop also coincides with Eberjey's 30th anniversary.

ILIA founder Sasha Plavsic described the shared ethos plainly: "Both ILIA and Eberjey are committed to elevated essentials that put your skin first... made to take you from your morning makeup routine to your nighttime skincare ritual." Mariela Rovito, CEO and co-founder of Eberjey, added that the partnership is "rooted in our shared belief that everyday moments deserve thoughtful design," noting that "supporting women-founded brands has always been core to who we are."

The collection is built around a series of curated bundles and two limited-edition prints: a brushstroke-inspired stripe and a soft, palm-inspired print that show up across everything from scrunchies and makeup bags to pajamas. Both prints draw from ILIA's blush colors and nature-inspired palette, and Eberjey names them Bloomscape Misty Rose/Mesa Rose and Brushstroke Misty Rose/Misty Rose on its product pages.

The capsule includes a Long Washable Silk PJ Set priced at $298 and a Short Washable Silk PJ Set priced at $258, a printed eye mask at $48, a two-pack of scrunchies at $24, and a reversible pouch as a gift-with-purchase. The short set is officially named the Inez Washable Silk Printed Short PJ Set on Eberjey's site, offered in both prints. The fabric is produced using bluesign-certified processes and verified by OEKO-TEX Standard 100, meaning it is processed without harmful chemicals or dyes; it is hypoallergenic and thermoregulating, offering comfort year-round. That material story matters here: Eberjey's silk credentials directly mirror ILIA's insistence on clean, clinically tested, cruelty-free formulas, making the pairing substantive rather than cosmetic.

AI-generated illustration
AI-generated illustration

The reversible pouch, included as a gift-with-purchase, contains ILIA's Lip Wrap Overnight Mask, a dual-action formula the brand says works to sweep away dry, flaky skin while drawing in moisture overnight. For those wanting to build out the full gifting moment, Eberjey's site allows shoppers to choose pajama size, add one or two accessories (the eye mask and scrunchie two-pack), and include a gift box at checkout.

Specially priced bundles incorporating ILIA skincare and makeup products, including ILIA's newly launched Skin Blur Serum Concealer, a featherweight formula that delivers medium coverage with a blurred, silk-soft finish and 12 hours of crease-resistant wear, are available on both eberjey.com and iliabeauty.com. The concealer's "silk-soft finish" language is not incidental: it bridges the sensory vocabulary of both brands and makes the bundles feel curated rather than assembled.

At $24 for the scrunchie two-pack and $342 for a full set with pajamas, eye mask, and accessories, the Silk Rituals capsule covers a wide gifting range. It is the rare collaboration where every price point, from the entry-level accessories to the full pajama bundle with skincare, holds up as a complete, intentional gift rather than a partial one.

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