Kaia Gerber teams with Uni as LYMA debuts gut formula

Kaia Gerber’s new Uni role makes body care feel giftable in the same way fragrance does: intimate, polished and tied to a routine people actually want to keep. She is the brand’s first creative partner in residence, a title that goes well beyond a standard ambassador deal and puts her into content creation, product development, marketing initiatives and broader creative direction.

For the beauty maximalist who treats body care like a daily ritual, Uni’s 24-Hour Body Serum is the obvious present. The ocean-powered brand is using Gerber to spotlight a formula built around a marine complex, Australian lime caviar and vitamin C-rich Australian kakadu plum, which gives the bottle enough prestige-coded energy to hold its own beside a luxury face serum. It also helps that the campaign leans into Gerber’s simpler, results-first beauty philosophy, which makes the product feel less like celebrity merch and more like something a cool, hard-to-shop-for friend would actually finish.

The timing matters too. Uni’s announcement landed alongside a major retail expansion at Ulta Beauty, a sign that the brand is trying to move from insider favorite to mainstream shelf presence without losing its high-end edge. That combination, celebrity pull plus broader distribution, is exactly what makes it feel giftable this season: it is still special, but not so rare that it feels precious in a fussy way.

LYMA’s new ID² formula pushes a different kind of self-care luxury, one that is more wellness-club than vanity table. Launched June 15, the brand calls it the world’s first four-dimensional gut formula and says it was built on five decades of longevity research by Professor Paul Clayton PhD. The daily dose is meant to support bloating, regular digestion, energy, immunity, clarity, skin and longevity, and the pricing puts it firmly in premium territory at $135 a month in the United States and £95 a month in the UK.

That price makes sense when LYMA treats the launch like an experience, not just a supplement. ID² is set to land at Harrods in the fifth-floor Wellness Clinic with a Harrods-engraved starter kit, while the US rollout includes a SoulCycle Hamptons pop-up and a takeover of Wellness Weekend at The Barn in Bridgehampton. The brand said in April that its US business already accounted for more than 70% of global sales, with 2025 revenue at $48 million, EBITDA at $7 million and first-quarter 2026 direct-to-consumer sales tripling year over year. That scale explains the confidence. These are not novelty drops; they are the sort of polished, ritual-driven launches that feel worthy of giving to the beauty collector, the wellness-curious friend or the person who wants their self-care to come with a little theater.