Kiehl's and Spritz Society Launch Ultra Berry Electrolyte Drink Collab

Kiehl's partnered with canned cocktail brand Spritz Society to release Ultra Berry, a limited-edition nonalcoholic sparkling electrolyte drink that marks the skincare brand's first food and beverage collaboration and Spritz Society's first alcohol-free offering. The $49 Ultra Hydration Kit, available exclusively on spritzsociety.com, includes four cans of Ultra Berry alongside a 28 mL Kiehl's Ultra Facial Cream Moisturizer as a gift with purchase, with free shipping included.

The drink is formulated with electrolytes, antioxidants, and coconut water, and clocks in at 10 calories with zero grams of added sugar per can. It is gluten-free, 0% ABV, and built around a mixed berry flavor that Spritz Society says was refined through "extensive formulation and taste testing" before landing on what the brand describes as "a bold, balanced berry flavor designed to fit seamlessly into everyday adventures."

The conceptual throughline is what the brands are calling "inside-out hydration": pairing Kiehl's topical hydration authority with a functional ingestible. Kiehl's general manager John Reed explained the rationale in a statement: "This collaboration is designed for wellness-conscious, digitally engaged consumers who view hydration holistically, both internally and externally. Fans of Ultra Facial Cream already understand the importance of lasting hydration for the skin, and this collaboration extends this philosophy into a broader lifestyle moment."

Reed also framed the partnership as part of a deliberate 2026 strategy. "With brand collaborations a key priority for Kiehl's in 2026, the collaboration also helps introduce the brand to new consumers through cross-category innovation and culturally relevant partnerships. It positions the brand as a leader in cross-category innovation while creating digital engagement and excitement through limited-edition drops. Additionally, it strengthens consumer loyalty by offering unique, experiential products," he said.

The campaign is anchored by Spritz Society co-founder Ben Soffer, known online as @boywithnojob, who leveraged his social media and podcast platforms to promote the launch. Soffer also made personal VIP surprise-and-delight deliveries to a select group of creators and fans, including Joey Camasta, Phaith Montoya, Taylor Strecker, and Margo Oshry.

Ultra Berry arrives alongside a broader wave of beauty-meets-beverage collaborations. Bubble recently partnered with Poppi to release three Talk Back Serum scents in Strawberry Lemon, Root Beer, and Grape. Cocokind worked with Olipop to add Strawberry Vanilla, Cherry Cola, and Cream Soda to its Ceramide Lip Blur Balm range. What distinguishes the Kiehl's entry is its functional positioning: Ultra Berry is not a scent or flavor nod to a beverage brand, but an actual drink sold alongside a full-size skincare product for a fixed kit price.

At $49, the Ultra Hydration Kit is a reasonable proposition given that Kiehl's Ultra Facial Cream, which the brand claims sells one unit every eight seconds globally and delivers 72-hour hydration, retails on its own at a price point that makes the included 28 mL sample a meaningful addition. Whether the drink itself earns repeat purchase beyond the novelty of the collab is the more interesting question for both brands as they chart what comes next in the functional wellness space.