Macy’s launches prestige beauty gift sets, with extra Friends and Family savings

Macy’s just made budget beauty gifting easier to compare: the 9-piece Beauty All-Stars Set dropped to $21.25 with FRIEND, while the 6-piece Luxury Lip and Lash Set came to $33.58. For shoppers trying to stretch under $40, the question is simple: do you want the deeper haul, or the more logo-heavy gift?

The better value play is the 9-piece Beauty All-Stars Set. Macy’s lists it at $25, then applies the 15% FRIEND savings on already-reduced prices, bringing the stackable total to $21.25. Macy’s calls it a Created for Macy’s exclusive and positions it as a curated mix of skincare and makeup essentials that works for travel, gifting, or sampling premium beauty favorites. At roughly $2.36 a piece, it is the kind of set that makes a small budget look generous, especially for a coworker gift, a hostess present, or anyone who likes variety more than a single hero item.

The Luxury Lip and Lash Set is the more polished pick, but it is not the best haul. Macy’s prices the exclusive at $39.50, or $33.58 with FRIEND, and builds it around six eye-and-lip products from Gucci, Valentino, and Yves Saint Laurent. The lineup includes Gucci Mascara L’Obscur, Valentino Spike Valentino Matte Lipstick in 134R Couture In The Streets, and YSL Candy Glaze Lip Gloss Stick in 02 Healthy Glow Plumper. That narrows the audience: this is the gift for someone who already has the basics and will recognize the appeal of prestige names on a vanity tray. It works best when the wrapper matters almost as much as the contents.

The timing is also part of the pitch. Macy’s said the Friends & Family savings end May 3, 2026, and the offer gives 15% off select cosmetics and fragrance, including items already marked down. The two sets sit alongside other beauty gift offers from Estée Lauder, Clinique, Lancôme, Dior, Prada Beauty and Carolina Herrera, which shows Macy’s is leaning hard into spring beauty as a gift category, not just a clearance event.

That strategy fits the broader market. WWD reported that fragrance and themed gift sets were key sellers across retailers, including Macy’s, in the first quarter of 2025, and Macy’s has long framed itself around exclusive products and strong value. On pure numbers, the 9-piece Beauty All-Stars Set delivers the better beauty haul for budget-conscious gifting. The lip-and-lash set is the prettier flex, but the larger box gives more for less.