Next Slashes Its Mother's Day Beauty Box Price to Just £25

Next's Mother's Day Spoil Her Beauty Box brought six premium products together for £25, representing a saving of £144 against buying each item individually. The box, valued at £169, landed ahead of Mother's Day on 14 March 2026 and sold out before the retailer had accumulated a single customer review on its own site.

The standout inclusion was Murad's Retinal ReSculpt Eye Treatment, which retails for £92 on its own. The formula is powered by retinal, one of the most efficient forms of vitamin A, delivered through what Murad describes as a pharmaceutical-inspired encapsulation system designed for enhanced stability and targeted penetration around the eye and brow area. At £25 for the entire box, the Murad piece alone was worth nearly four times the purchase price.

Beyond the eye treatment, the box contained three full-size products and three travel or deluxe sample sizes across a lineup that included Neal's Yard Remedies, Rituals, L'Occitane, Caudalie, BeautyPro, L'Oréal Paris, and Murad. The Neal's Yard Remedies Rejuvenating Frankincense Hydrating Cream, also included, carries a 4.5-star rating from more than 640 reviews on Amazon. BeautyPro contributed a sheet mask, while the remaining items covered hand cream, shower foam, and face mask formats.

Next offered a small but meaningful personalisation option at checkout: customers could select either "All About Her" or "All About Mum" messaging on the box, making it usable for mothers, grandmothers, or any maternal figure.

For context, Boots' Mother's Day Beauty Box was priced at £60 and valued at over £310, with 17 products across brands including Fenty, Liz Earle, and Sol de Janeiro. LookFantastic's Mother's Day Edit, worth £180, was available for £50 with products from Clinique, Elemis, and Olaplex. Next's box offered fewer products but cleared the lowest price threshold of the three.

The box was described as limited-edition. At £25, it has since passed its Mother's Day window, but the value equation it represented — particularly around the Murad eye treatment — set a high bar for occasion-specific beauty gifting at accessible price points.