ReFa launches Spring 2026 A Bouquet of Hearts White Day, New-Life gifts

ReFa, the beauty brand of MTG Co., Ltd., has rolled out SPRING CAMPAIGN 2026 under the theme "A BOUQUET OF HEARTS," a two-phase gifting initiative timed to White Day and Japan’s new-life season and running from February 25 to April 14, 2026. The campaign is explicitly split into a White Day phase (February 25–March 14) and a New-Life phase (March 1–April 14), with messaging that frames gifts as "a bouquet of hearts" for both givers and recipients.

The White Day phase is presented as a moment to reciprocate gratitude, using copy such as "Return your feelings on White Day" and the Japanese line "『A BOUQUET OF HEARTS　～心の花束を、あなたへ～ 』 想いを返す、ホワイトデー。" ReFa positions phase 1 primarily through the MTG Online Shop, nationwide department stores (the published listing shows a backslash placeholder '(\)' where specific store names would appear), and B happy, the salon-customer EC site described in campaign materials. The brand notes that "売り場によって実施内容、取り扱い商品、ラッピングの実施が異なります" - campaign content, handled products, and wrapping implementation differ depending on the sales floor.

Phase 2 is explicitly styled for life changes and fresh starts under the banner "A BOUQUET OF HEARTS ~ A Bouquet of Cheers, Just for You ~" with lines such as "For the start of a new season and new days" and "Sending heartfelt cheers to those working hard toward their goals." The New-Life phase is slated for March 1 through April 14 and centers distribution on MTG Online Shop, nationwide home appliance retailers (again with a backslash placeholder in the retailer list), and B happy. The campaign language uses "順次展開," indicating a staged rollout across channels rather than uniform availability on day one.

The campaign materials reference special projects and a labeled "Ribbon Wrapping Service," but they do not provide operational detail, pricing, or which outlets will offer the service. ReFa’s published text repeats the central Japanese headline "贈る人にも、贈られる人にも、ReFaから心に咲く、感謝の花束を。" multiple times for emphasis, yet the supplied campaign excerpts omit product-level specifics, SKUs, and prices; the store listings include formatting placeholders that imply a fuller list exists elsewhere.

For buyers planning White Day reciprocity or a new-life gift, the practical takeaways are immediate: the campaign runs through April 14 across MTG Online Shop and B happy with differing in-store footprints for each phase, department store placements for White Day and electronics-retailer placements for New-Life. Expect availability and wrapping options to vary by outlet, and treat in-store displays and the MTG Online Shop as the places to confirm which ReFa items are presented with the campaign’s special packaging and any ribbon-wrapping service. The campaign’s clear calendar and channel strategy make it a focused seasonal play for anyone arranging thoughtful, presentation-forward gifts this spring.