Space NK launches £125 haircare gift with purchase, plus 15% first-order code

Space NK made the maths easy for anyone restocking shampoo: spend £75 on haircare, and the Good Hair Days Gift added 11 minis worth more than £125. The offer ran from Tuesday 7 April 2026 at 7:00am to Tuesday 14 April 2026 at 11:45pm BST, and it was available on the UK app, plus online for Ireland and Netherlands customers.

This was the kind of gift-with-purchase that feels genuinely useful rather than landfill-filler. The bundle pulled in premium names that people actually buy at full size: Virtue, Living Proof, Oribe, Color Wow, Ceremonia, OUAI, Gisou, Olaplex, Amika, Hair by Sam McKnight and JVN. The hero lineup included Virtue Damage Reverse Serum, Living Proof Full Shampoo and Conditioner, Oribe Gold Lust Overnight Bonding Treatment and Color Wow Dream Coat, which makes the offer strongest for anyone already loyal to salon-tier haircare and looking to trial expensive formulas before committing to a full bottle.

The structure matters almost as much as the contents. The gift appeared automatically in the basket once the spend threshold was met, and if it did not show up, that meant it had sold out. The basket total had to reach £75 or €85 after discounts were applied, delivery did not count toward the threshold, and any return that dropped the order below the minimum meant the gift had to go back in full. Space NK also kept the right to substitute items for others of similar or higher value, which is standard for a promotion this generous.

That makes this a better deal for shoppers doing a proper haircare haul than for anyone chasing a quick freebie. It is especially good for someone replacing full-size staples from brands like Olaplex, OUAI or Gisou, because the free minis let you test a different routine without spending another pound. The app-only angle in the UK is the other headline here: Space NK is clearly using channel-specific gifts to push app adoption as well as conversion, and this one was strong enough to do both.

The first-order code adds another layer. FIRST15 gives 15% off a first order, with exclusions and an account login required, so a new customer could stack the psychology of a luxury free gift with an actual discount on the basket. That is the sort of retailer perk that turns a routine haircare refill into one of the better self-care gift-with-purchase plays in Space NK’s lineup.