The Bouqs Co. and LEGO Botanicals Bundles Are Back for Mother's Day
The Bouqs x LEGO Botanicals Mother's Day bundles are back at $114-$159 after selling out three times, including twice during a single Valentine's Day campaign.
A collaboration that sold out three consecutive times, including twice during a single Valentine's Day 2025 campaign, is back for Mother's Day 2026. The Bouqs Co. and the LEGO Group have returned with their pairing of farm-fresh bouquets and adult LEGO Botanicals builds, with preorders now open and prices running from $114 to $159 across three bundle options: sunflowers, tulips, and mixed spring flowers.
Two anchor LEGO sets drive the builds. The LEGO Tulip Bouquet (set #11501) is a 576-piece build that retails standalone at $59.99; the LEGO Sunflower Bouquet (set #11502) clocks in at 686 pieces at the same price point. Both are rated 18-plus and feature adjustable petals and stems designed for adult builders who want a decorative, permanent result. A third bundle centers on a mixed spring flowers LEGO set. Most bouquets began shipping April 7; tulip bundle orders are set for April 21. Shoppers who add a Bouqs subscription can save 30% plus free shipping, a meaningful reduction at this price tier.
The LEGO Botanicals line has become one of the cleaner examples of the Kidult phenomenon: adults buying toys for themselves now account for up to 30% of global toy sales, according to Circana data, and non-parent adults who buy toys for personal use spend three times more than the average toy shopper. LEGO CEO Niels Christiansen has credited Botanicals specifically for helping the company attract teenage girls and women as a newer demographic. LEGO's revenue grew 13% to approximately $10.82 billion in 2024, with the first half of 2025 adding a further 12%. A LEGO survey found 58% of adults wish they were doing more play.
The Bouqs Co. was founded in 2012 by Notre Dame classmates John Tabis and Juan Pablo "JP" Montúfar. Tabis came from Bain & Company and Disney before earning an MBA at UCLA Anderson; Montúfar is a third-generation flower farmer whose family operations are based in Ecuador. The company appeared on Shark Tank in 2014 without securing a deal, and has since reportedly surpassed $100 million in annual revenue. Current CEO Kim Tobman leads the Venice, California-based company, where the subscription business drives approximately 40% of total revenue.
The LEGO x Bouqs pairing is not the only partnership Bouqs assembled for Mother's Day 2026. A concurrent limited edition with Lands' End pairs a peach-and-cream arrangement with a branded tote bag, part of a deliberate strategy of stacking brand collaborations around major gifting occasions.
LEGO has been investing heavily in the Botanicals cultural footprint beyond retail. The group launched "Le Florist," an in-person building experience held across six cities: New York, London, Toronto, Paris, Hamburg, and Milan. Celebrity floral designer Jeff Leatham partnered with LEGO separately on a "Petal Power" Botanicals Workshop, cementing the line's positioning as a lifestyle product for adults rather than a toy with flowers on the box.
At $159 for the sunflower tier, which combines a 686-piece LEGO build with a farm-cut bouquet, the bundle competes squarely with what most shoppers would spend buying both gifts separately. That it has sold out three times across two gifting occasions, before ever reaching its third, is the most honest measure of how the proposition lands.
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