Ulta offers free 8-piece hair-care set with $60 purchase, while supplies last

Ulta turned a $60 shipped order into a free 8-piece hair-care set, and the value was in the names alone: OLAPLEX, Redken, Nexxus and Batiste all showed up in the bundle. For anyone already replacing shampoo, conditioner or dry shampoo, this was the kind of gift-with-purchase that made the cart feel like a win instead of an excuse to overspend.

The offer was an online-only “Free 8 Piece Gift with select $60 shipped purchase,” and it had to be added to the bag manually. Ulta limited it to one per customer and only counted shipped orders, not pickup or same-day delivery. The retailer also required at least one non-UB Marketplace product in the cart, which made this much better for a real restock than for a fast grab-and-go order.

The fine print mattered just as much as the freebies. Ulta warned that if the cart did not include $60 of qualifying merchandise after the gift was added, the shopper would be charged $60 for the set. That is the difference between a strong beauty deal and a headache, and it is why the smartest version of this promotion was to build around products you were already planning to buy.

Inside the bundle, Ulta identified OLAPLEX No.4 Bond Maintenance Shampoo as a deluxe sample, plus Redken Acidic Grow Full System Densifying Shampoo mini and Redken Acidic Grow Full System Densifying Conditioner mini. That combination made the set especially giftable for someone who treats hair care like part of self-care, not a chore. It was also a better story than a standard new-product launch because the appeal was immediate and practical: recognizable prestige brands, no extra cost, and a basket threshold that could be met with everyday replenishment.

The offer ran through 11:59 p.m. CT on April 28 and was available while quantities lasted. It also sat inside a much broader Ulta promotion engine, with 117 current gifts-with-purchase listed on the retailer’s hub at the same time, including a free tote with a $70 fragrance purchase and a Diamond-exclusive free gift with a $50 purchase. That kind of volume shows exactly how Ulta keeps shoppers moving up the basket, and why the hair set stood out as one of the cleanest value plays in the mix.