Ulta's 21 Days of Beauty Returns Spring 2026 With 50% Off Deals

Ulta Beauty launched its Spring 2026 edition of 21 Days of Beauty on March 6, running through March 26, with 50% off more than 250 products cycling through daily and weekly windows across makeup, skincare, haircare, fragrance, and tools.

The structure is more demanding than a typical sitewide sale. Daily Beauty Steals are available for exactly 24 hours, from 12:00 AM CT to 11:59 PM CT, then replaced by a new set of deals at midnight. On day one alone, 39 products were available at half price. Weekly Beauty Steals run for seven consecutive days; the March 13–19 window marked the event's midpoint stretch. Brands confirmed in the sale include Elemis, Benefit Cosmetics, Lancôme, Charlotte Tilbury, Solawave, Supergoop!, and Gucci, with the full calendar of 250-plus items previewed by deal trackers as early as February 27.

For Ulta's loyalty tier members, the sale carried additional incentives beyond the core discounts. As of March 14, Diamond and Platinum members could claim a free 7-piece gift with a select $65 shipped purchase, a free 14-piece gift with a $90 purchase, or a free 13-piece beauty bag with a $75 shipped purchase. Ulta Beauty Rewards Credit Card holders qualified for a separate free 8-piece gift with a select $70 shipped purchase. Earlier in the event, on March 6, Diamond and Platinum members were offered an exclusive 12-piece gift tied to a select $85 purchase, suggesting the gift thresholds and bundle sizes shifted as the event progressed. A BOGO 40% off promotion ran alongside those offers.

Inventory moved quickly. By March 15, Viktor&Rolf Flowerbomb Nectar Eau de Parfum, priced at $75 (regularly $150), was listed as out of stock at Ulta with delivery as the only remaining option. Shoppers who missed it at Ulta found a comparable offer at Sephora at Kohl's, where two Viktor&Rolf Flowerbomb variants, including the Nectar with Vanilla and Orange Blossom and the Ruby Orchid with Vanilla and Peach, were priced at $52.50 each, down from $105.

That cross-retailer pricing reflects a broader dynamic during the event: Sephora, Sephora at Kohl's, and Ulta at Target were all reported to be matching select Ulta prices on daily Beauty Steals, which expanded the window for shoppers to find specific items even when Ulta's own inventory ran dry. The practical effect is that 21 Days of Beauty functions less like a single-retailer flash sale and more like a coordinated seasonal markdown moment across the beauty retail landscape.

With the event ending March 26, the final week represents the last opportunity to catch any remaining Weekly Steals or daily deals on the brands still rotating through the calendar.