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The Kitchen spotlights top 10 amateur pickleball highlights, calls for clips

The Kitchen’s amateur highlights push is turning local clips into national currency, and Chris Cali’s new role sharpens that bridge.

Jamie Taylor··4 min read
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The Kitchen spotlights top 10 amateur pickleball highlights, calls for clips
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The Kitchen spotlights top 10 amateur pickleball highlights, calls for clips

1. Chris Cali is the face of the amateur push.

The Kitchen’s March highlight video is hosted by Chris Cali of Sorry Not Sorry Pickleball, and that choice matters because it gives the amateur package a familiar, credible voice. The outlet has also said Cali has joined its team to break down pro and amateur highlights from around the pickleball world, which signals a bigger plan than a one-off feature.

2. The monthly amateur video is now part of the media calendar.

The Kitchen posted a separate YouTube community update just hours ago pointing viewers to the Top 10 Amateur Highlights of the Month, showing that this is not a side project but an ongoing series. For amateur players, that means there is now a recurring window every month where a great point, scramble, or winner can break out beyond the local court.

3. A 2M-plus community is what makes one clip travel.

The Kitchen describes itself on YouTube as the largest pickleball community and media company in the world, with about 2M-plus community members and roughly 257K YouTube subscribers. That kind of reach turns a good rec-league rally into a visibility milestone, because a single amateur moment can land in front of an audience far bigger than a local event page or club feed.

4. The bar is being set by amateur play, not just pro polish.

This package is built around standout amateur clips, and that is the real shift. It shows that outlets are now investing in non-pro moments because the community wants the same drama, athleticism, and personality from players who still show up to rec nights, local ladders, and weekend brackets.

5. Recognition is becoming part of the reward.

The Kitchen’s newsletter says it is looking for the best amateur pickleball moments to feature in the Top 10 Amateur Pickleball Highlights of the Month on YouTube. That means the prize is not only the giveaway at the end, but also the chance to be seen, named, and remembered inside a sport where visibility can spread quickly through clubs and tournament circles.

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6. First place carries a real incentive package.

The top clip will receive a prize chosen from options that include a $500 DoorDash gift card, The Kitchen merch, or pickleball gear. That mix is smart for the amateur audience because it combines practical value with community status, giving players both a usable reward and a badge of honor for making the cut.

7. Submission rules are designed to make amateur clips easy to enter.

Players submit through WeTransfer to highlights@thekitchenpickle.com, and The Kitchen asks for the player’s name and the location where they were playing in the subject line. The outlet also wants videos filmed horizontally and says no more than two clips per person, a format that keeps the entry process simple while helping the editors sort through community content quickly.

8. The story is really about what kinds of moments now break through.

This is where the amateur scene gets interesting: the clips that rise are the ones with enough pace, tension, or personality to feel shareable beyond one gym or park. When a major pickleball media brand builds a monthly top 10 around those moments, it tells every local player that a sharp hands battle, a wild get, or a pressure-packed winner can now become part of the sport’s broader memory.

9. The Kitchen is stitching together pro and amateur audiences.

By bringing Chris Cali onto the team to cover both pro and amateur highlights, The Kitchen is trying to make the gap between rec play and tour-level coverage feel much smaller. That matters because amateur players do not just want instruction or scoreboard recaps anymore; they want their own section of the sport’s culture, with the same production attention given to the stars.

10. Local tournament buzz gets a direct lift from this kind of feature.

A monthly showcase changes the way players talk about their weekends, because now a league match or bracket run can have a second life online. That adds pressure, excitement, and a little star power to local events, which is exactly how a hobby scene matures: one clip at a time, with more players chasing the kind of moment that can break through next month.

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