The Picklr Opens at Greenville Shopping Center with Eight Indoor Courts

Greenville’s east side now has a year-round pickleball home built for more than a quick hit-around. The Picklr opened at North Hills Shopping Center on April 18, bringing 25,701 square feet of indoor play and eight courts to 2435 E. North St. in Greenville, South Carolina.

The club is set up as a full-service destination, not just another court rental. Along with court time, it offers AI coaching technology, a pro shop, locker rooms, showers, private event space and programming for league play, tournaments, drop-in play and court reservations. For players who have spent too many sessions fighting weather, overcrowding or court-sharing at public facilities, that package changes the rhythm of play fast. It gives Greenville beginners a place to learn, league regulars a dependable weekly home and tournament players a controlled setting that can support longer schedules.

Kim Nicewonder, the franchise owner, said the goal is to make the club a hub for both experienced players and people discovering pickleball for the first time. That mix matters in a market where the sport is still pulling in new players while also creating more demand for organized competition, instruction and repeat play. The Picklr’s own growth story helps explain the move. The company has described its rise as a response to overcrowded rec centers and too few courts, and it now says it has more than 500 locations worldwide.

The Greenville opening also fits neatly into a larger retail shift. Aston has backed a multimillion-dollar renovation plan for North Hills Shopping Center that includes patios, landscaping and parking improvements, part of a broader effort to make the property a place people come to gather rather than just shop. The Picklr gives that strategy a new anchor tenant with built-in traffic from players, spectators and event bookings.

The brand is also leaning hard into technology. In October 2024, The Picklr announced an exclusive agreement with Wingfield to bring AI video coaching to every location. The add-on costs $29.99 a month and includes access to Wingfield and the ERNE ball machine, with shot tracking, match stats, player assessments and drills. In Greenville, that means the new club is not only adding courts. It is joining the next phase of pickleball, where the winners are the facilities that can deliver reliable play, coaching and community under one roof.