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Tacoma bath bomb maker The Lazy Lily opens first storefront downtown

The Lazy Lily’s jump from Etsy to downtown Tacoma showed how a bath-bomb brand can turn homemade scent, color and texture into a real storefront.

Jamie Taylor2 min read
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Tacoma bath bomb maker The Lazy Lily opens first storefront downtown
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The Lazy Lily opened its first brick-and-mortar shop on April 11 at 743 Broadway, taking a spot on the middle floor of Sanford & Sons Antiques in downtown Tacoma. For a bath-bomb brand that began as an Etsy business in 2017, the move marked a clear step from online side hustle to destination retail.

Owner Erin Gallagher built the business from a maker’s mindset. She has said she was always a DIYer and got pulled into bath bomb making after a craft night with friends in Washington, a start that still shows in the way The Lazy Lily presents itself. The shop’s lineup now includes bath bombs, whipped sugar scrubs, Epsom salt mixes and mystery-item bath bombs, with some bombs hiding surprise toys inside. That kind of hands-on variety gives the brand a personality that online listings alone cannot fully capture.

Gallagher has also described the basic bath bomb formula as a balance of baking soda, citric acid and water or witch hazel, with texture doing much of the real work. Too dry and the batch can crumble; too wet and it can fail before it ever reaches a tub. That kind of chemistry is part of why bath-bomb makers often stay close to small-batch production, where formula tweaks can be made for different skin sensitivities or for visual effects that matter to gift buyers and repeat customers.

The business case for a storefront is getting stronger, too. A 2024 market report estimated the global bath bomb market at $1.8597 billion in 2023 and projected growth to $2.8378 billion by 2030. Bath bombs are still a retail category with room to move, especially when makers can lean into the sensory side of the product: color, fragrance, fizz and packaging all sell better when customers can see and smell them in person.

That is where the Tacoma location matters. Sanford & Sons Antiques gives The Lazy Lily a built-in destination feel, and the middle-floor setup turns a quick errand into a browsing stop. It also fits a broader local pattern, with another Tacoma beauty and wellness shop, Ritual, opening on Sixth Avenue the same day. In a market where bath bombs compete against a flood of online sellers, a physical shop offers something screens cannot: the chance to turn a handmade product into an in-store experience.

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