Infinix and Call of Duty: Mobile Partner on Device Optimization, Creator Programs

A four-day creator bootcamp in Lagos and a device engineered to sustain stable 120 FPS through intense firefights anchored the Infinix Mobility and Call of Duty: Mobile partnership announced March 26, combining hardware optimization, creator development, and a global skin contest into a single emerging-markets push.

The device work centers on the Infinix NOTE Edge and NOTE 60 series, both tuned specifically to run Call of Duty: Mobile at those frame rates without drops during heavy engagements. JBL handled the audio integration, giving both phones a co-engineered sound layer rather than off-the-shelf mobile speakers. The pitch to buyers across Africa, Latin America, India, and Brazil is direct: these phones were built for this game.

The Lagos component ran from March 25 to 28 as Call of Duty: Mobile Creators College, a structured four-day program pairing aspiring content creators with mentorship, hands-on training, and community tournament access. Nigeria served as the localized launch point for a rollout designed to build the competitive and creator ecosystem in markets where mobile esports are expanding quickly but formal pathways into the scene are still forming.

For the broader global player base, the partnership introduced DESIGN and DOMINATE, a fan competition built around the AK117 assault rifle. Players worldwide can submit original skin designs through April 13. Shortlisted entries go to a global community vote on April 17, and the developer-selected winner is announced May 13. The prize carries real weight in mobile gaming terms: the winning design gets made into a playable in-game skin inside Call of Duty: Mobile.

Infinix CMO TT Liu and Jeffrey Gullett, Senior Director of Production at Call of Duty: Mobile, were the named executives behind the collaboration. For Infinix, the partnership provides a marquee gaming credential for the NOTE series in markets where buyers increasingly select phones based on gaming performance. For Call of Duty: Mobile, hardware-level optimization and local creator programs reinforce the infrastructure that sustains a live-service title beyond its traditional Western player base.

Hardware-game tie-ins covering display specs, audio, and software configuration are an established move in mobile esports. What this deal adds is the creator development layer, a bet that investing in the people who build community around the game generates retention that frame rate targets alone cannot.