MarineMax and World Cat launch Ducari luxury power catamarans

The first question buyers will ask about Ducari is whether MarineMax and World Cat have created a new luxury-cruising niche or simply repackaged familiar power-cat strengths under a sharper badge. The rollout leans hard toward both: Ducari arrives as an exclusive MarineMax brand, backed by World Cat manufacturing, with the 37XIV Sport already positioned at nine Florida dealerships.

MarineMax and World Cat introduced Ducari Yachts on June 10, 2026, and the launch was aimed squarely at expanding the power-cat audience, not just adding another nameplate. MarineMax says the line is rooted in North Carolina boating tradition and World Cat heritage, while also pointing to World Cat as the world’s largest power catamaran producer. The inventory push is already staged into the new model year, with MarineMax listing Ducari boats as 2027 models. Local launch events are part of the rollout in Clearwater, Fort Myers, Harbour Towne, Jupiter, Miami, Naples, Sarasota, West Palm Beach and Pompano Beach.

At the center of the entry is the Ducari 37XIV Sport, a 37-foot double-hull yacht built to read as more than a practical weekender. The boat combines a massive swim platform, a berthing cabin for two, wraparound bow seating, a large storage garage and twin Mercury 600 V12 engines. Ducari’s IntelliTouch Command Center gives the helm a three-screen, multi-touch interface, which places the boat firmly in the modern, tech-forward end of the segment. The pitch is clear: keep the stability and deck utility that make power cats attractive, then wrap it in a more polished ownership package.

That matters because World Cat already sells from a known performance baseline. Its current lineup tops out at the 400CC-X and 400DC-X, both 39 feet 8 inches long with max horsepower ratings of 1,200, while the 295CC is rated for up to 600 horsepower. World Cat also continues to emphasize the two-hull advantage, arguing that its cats deliver greater stability and a smoother ride than monohulls. Ducari appears to be aimed at buyers who want that core catamaran behavior in a more prestige-focused presentation.

MarineMax’s reach gives the launch real market depth from day one. The company says it has more than 60 locations nationwide and supports ownership through financing, insurance, brokerage, service and owner education. That retail backbone gives Ducari an immediate path to demos, service access and resale confidence, rather than forcing a fresh brand to build those systems from scratch. World Cat’s June event calendar, including the San Diego International Boat Show, D&R Boat World Grand Opening & Demo Day and Cat’n Around the Emerald Coast Owners’ Event, shows the category is being pushed through hands-on retail and owner engagement.

For buyers scanning the power-cat lineup, Ducari is not trying to rewrite the rules. It is trying to take World Cat’s proven platform strengths, place them under a more upscale badge, and move them through MarineMax’s network with enough polish to feel like a new lane in the market.