Bacha Coffee Opens First Bangkok Location at Siam Paragon

Bacha Coffee made its Thai debut at Siam Paragon on December 22, 2025, introducing Bangkok shoppers to a century old coffee house that began in Marrakech in 1910. The new outlet combines a retail boutique with a sit down coffee room, creating a space where specialty coffee, packaged products and accessories sit alongside a menu built around slow roasted coffee prepared using traditional methods.

The store design draws on Moroccan influences and the brand roots at the Dar el Bacha palace in Marrakech, offering a distinct aesthetic among the Bangkok mall scene. The coffee room serves a focused menu that pairs slow roasted coffee with pastries such as croissants. Customers can also order takeaway drinks hot or iced, served with Chantilly cream and raw sugar candy sticks for a signature finishing touch.

Bacha Coffee returned to international expansion after a revival under V3 Gourmet, the parent company of TWG Tea, and its Bangkok opening follows growth across Asia and other markets. The brand now operates locations in Singapore, Hong Kong, Japan, South Korea, the Middle East and Europe, and the Siam Paragon store extends that footprint into Thailand while reflecting its Moroccan heritage.

For the Bangkok coffee community and mall visitors the new Bacha outlet adds practical value by combining sit down service with a full retail selection. Shoppers can sample slow roasted preparations on site then purchase packaged beans and accessories to reproduce aspects of the experience at home. The presence inside a major shopping center also makes the shop accessible to tourists and local shoppers looking for a specialty coffee stop amid central city retail.

Expect a visually distinct setting and a menu centered on traditional slow roast techniques, with simple pastry pairings and takeaway options that emphasize the brand signature of Chantilly cream and raw sugar candy sticks. The Siam Paragon opening signals growing international interest in heritage coffee brands and offers Bangkok another specialty destination to explore.