Black Rifle Coffee regains NYSE compliance, avoids reverse stock split

Black Rifle Coffee Company put its NYSE listing scare to bed by getting back above the exchange’s $1.00 minimum share-price test, a move that removed the threat of a reverse stock split and reset the company’s next phase on steadier footing.

The company said the New York Stock Exchange notified it on June 1 that, as of May 29, 2026, Black Rifle’s Class A common stock had closed at or above $1.00 and also held an average closing price of at least $1.00 over the required 30-trading-day period. That means BRCC is no longer considered below the exchange’s minimum share-price standard. For a public coffee brand, the result matters because it closes out a compliance overhang that had been hanging over the stock since February.

That overhang began on February 11, when the NYSE told Black Rifle it was out of compliance after its Class A shares averaged less than $1.00 over a consecutive 30-trading-day period ended that day. The company said at the time that the notice did not immediately affect trading or its SEC reporting obligations and that it had six months to fix the problem. Black Rifle met that test in time, and it did so without having to execute the reverse split its shareholders had already approved.

Those shareholders voted on the split at the company’s annual meeting of stockholders on May 28, 2026, just one day before the stock regained compliance. The timing makes the outcome especially notable: the company had a mechanical fix ready, but stronger trading performance made it unnecessary.

The stock-market relief comes as Black Rifle is trying to show that the business behind the brand is improving too. In the first quarter of 2026, net revenue rose 21.4% from a year earlier, wholesale revenue jumped 31.5%, and direct-to-consumer revenue increased 7.2%. Net income improved to approximately breakeven from a $7.8 million loss in the same period last year, while Adjusted EBITDA climbed to $7.3 million from $0.9 million.

For full-year 2025, Black Rifle reported net revenue of $398.3 million and Adjusted EBITDA of $21.4 million. It also said packaged coffee distribution reached 54.9% ACV and ready-to-drink coffee distribution reached 55.9% ACV, showing the brand’s reach in both shelf and cooler space. The company, founded in 2014 by Green Beret Evan Hafer and based in West Valley City, Utah, now has a clearer balance sheet story to match its coffee growth story, but the real test is whether this reprieve translates into durable momentum beyond the ticker tape.