Coffee Equipment Pros opens Texas showroom for hands-on machine demos
A 2,100-square-foot Spicewood showroom now lets buyers test Air-Motion roasters, sample gear, and remote demos before major purchases.
Coffee Equipment Pros has put a physical address behind a business that built its name online, opening a 2,100-square-foot showroom in Spicewood, Texas, about 35 miles northwest of Austin. The space is set up as a working roastery, demo floor, and headquarters support hub, giving roasters, buyers, and café operators a place to watch expensive equipment run before they commit.
Founder and CEO Rick Davis said the point is simple: let customers get hands-on before making major capital decisions. That matters in a category where one machine can shape a roastery’s output, labor plan, and budget for years. Coffee Equipment Pros also built the showroom for live video walk-throughs and remote demonstrations, so online buyers can still take part even when they are not standing on the floor in Spicewood.
The showroom is built around two Air-Motion Roasters, with room for a third, and the equipment list reads like a compact production line. Alongside the roasters are Ikawa and Aillio sample roasters, bean conveyance systems, destoners, digital analyzers, a cupping station, a VortX EcoFilter, weigh-and-fill systems, bag sealers, and K-Cup hardware. Coffee Equipment Pros says the facility is also meant to host educational programming and events, and eventually commercial coffee production and a co-roastery program if permits are approved.
The move gives Texas a bigger role in Coffee Equipment Pros’ growth story. The company launched in 2023 as a broad marketplace for new and used roasting equipment, consulting, financing, technical support, maintenance, repair, and shipping assistance, and said at launch that it worked with 25-plus manufacturers and listed 150-plus pieces of equipment from the U.S., Europe, and Asia. The Spicewood showroom turns that online catalog into something buyers can inspect in person, with offices and meeting rooms built into the same operation.
It also strengthens Coffee Equipment Pros’ position as the exclusive North American distributor for Air-Motion Roasters, which offers 3-kilo, 6-kilo, and 12-kilo models. With the showroom now active in Central Texas, the company is betting that the best way to sell high-end roasting gear is still the oldest one: let people see it, hear it, and trust it before they write the check.
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