Death Wish Coffee launches Power Surge, a stronger organic roast

Death Wish Coffee has taken its best-known idea, more caffeine, and pushed it further with Power Surge. The new roast launched on May 20, 2026, with about 210 milligrams of caffeine per 6-ounce serving, brewed to package instructions, or roughly 20% more than the company’s original Dark Roast.

That extra lift comes from the bean mix. Death Wish says Power Surge uses a higher ratio of premium organic robusta beans, which raises caffeine naturally rather than through additives. The company says the roast keeps its USDA Organic and Certified Fair Trade standards, a pairing that matters in a category where buyers increasingly want both intensity and clean-label credentials. In practical terms, this is not just a louder coffee name. It is a stronger, more concentrated cup aimed at drinkers who want a serious jolt from a standard serving.

The positioning is clear in how Death Wish frames the roast. Power Surge is built for the part of the day that regular coffee often misses, the midmorning slump, the long work stretch, the physically demanding shift. With more than 200 milligrams of caffeine in one 6-ounce cup, it lands closer to energy-drink territory than a typical grocery-store dark roast, while still staying inside a coffee identity that Death Wish has spent years sharpening.

That identity has deep roots. Mike Brown founded Death Wish Coffee in 2012 in Saratoga Springs, New York, starting the company in the basement of Saratoga Coffee Traders. Since then, the brand has sold itself as the strongest option on the shelf and has described itself in trade-show materials as the nation’s top-selling Fair Trade and Organic coffee brand. Power Surge fits that playbook almost perfectly: same strong-coffee reputation, even higher caffeine, and a more explicit push into mainstream grocery aisles.

The rollout is already broad. Power Surge is live on Amazon and Death Wish Coffee’s own website, and it is heading to Walmart, Albertsons, Kroger, Target, Raley’s, Weis, Tops, Winn-Dixie, Price Chopper and Wegmans. That reach turns the launch into more than a direct-to-consumer novelty. It is a shelf-space test for how far a high-caffeine organic coffee can go once it leaves the cult-brand lane.

Death Wish sources USDA Organic and Fair Trade Certified arabica and robusta beans from India, Peru and other countries across South and Central America. The new roast keeps that sourcing story intact while turning the volume up. With the U.S. Food and Drug Administration citing 400 milligrams a day as an amount not generally associated with negative effects for most adults, one serving of Power Surge already accounts for about half that ceiling before any other caffeine enters the picture.