Heineken taps JDE Peet’s CEO Rafael Oliveira as next chief executive
Heineken picked JDE Peet’s chief Rafael Oliveira for its top job, while KDP now has to replace him as it builds Global Coffee Co.
Heineken has nominated JDE Peet’s chief executive Rafael Oliveira to become its next chair of the executive board and CEO, with the move due to take effect on October 1, 2026, if shareholders approve it. The board is putting him forward for a four-year term, and an Extraordinary General Meeting of Shareholders is scheduled for August 5, 2026. Oliveira is also set to leave Keurig Dr Pepper as it assembles its planned global coffee business.
Heineken’s EverGreen 2030 agenda is focused on growth, productivity gains and gross savings in excess of €500 million. Oliveira has led JDE Peet’s since November 2024, and before moving into coffee he spent 10 years at Kraft Heinz in senior international roles across EMEA, APAC and LATAM. He holds an International MBA from the University of Chicago and a bachelor’s degree in economics from Pontifícia Universidade Católica do Rio de Janeiro.
On June 23, Keurig Dr Pepper advanced preparations for its planned separation into Beverage Co. and Global Coffee Co., targeted for early 2027. In the same update, Oliveira told the company he intended to depart at the end of July to pursue an external chief executive opportunity. KDP had already laid out a future leadership slate, naming Tim Cofer to lead Beverage Co. and Sudhanshu Priyadarshi to lead Global Coffee Co. when the split closes, and it is now working to fill Oliveira’s role on the coffee side.
Keurig Dr Pepper projects Global Coffee Co. as the world’s largest pure-play coffee company, with about $16 billion in combined annual net sales, operations in more than 100 countries and market leadership in 40 countries by sales. JDE Peet’s organic sales growth was 5.3 percent, organic adjusted EBIT growth was 10.4 percent to €1.3 billion and free cash flow was €1,044 million, even as increased green coffee inflation weighed on the business.
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