Like Air and Copper Cow launch Vietnamese coffee puffcorn online

Like Air and Copper Cow Coffee teamed up to release a limited-edition Vietnamese coffee-flavoured puffcorn, rolling out the online-only drop on January 15, 2026. The collaboration bundles Like Air puffcorn with Copper Cow pour-over coffee and creamer products, and is being sold through TikTok Shop and the two companies' websites. For coffee fans, the pairing offers a direct way to taste how Vietnamese-style roast profiles translate into a snack format.

This launch matters because it sits at the intersection of two current trends: snack and beverage flavor crossovers, and growing US interest in Vietnamese coffee profiles that emphasize roasted, caramel notes. Copper Cow's pour-over and creamer components bring the familiar drink elements consumers expect from Vietnamese-style coffee, while Like Air’s light, popcorn-adjacent puffcorn provides a crunchy conduit for those flavors.

Like Air has leaned on social commerce as a rapid-testing ground for limited flavors since 2024, using TikTok Shop to trial new ideas before deciding whether to expand them into broader retail. The Vietnamese coffee puffcorn continues that playbook, joining multiple limited drops the brand has previously released on social platforms. Like Air also maintains a wider retail footprint across grocery and direct-to-consumer channels, so this online-only test could presage a shelf release if demand and feedback warrant it.

For the Coffee community, the launch offers several practical takeaways. If you want to try the flavor mashup now, buy the bundle through TikTok Shop or the participating brand sites. Expect taste notes leaning toward roasted coffee and caramel sweetness rather than a bright, floral Vietnamese profile. Use Copper Cow’s pour-over in the bundle to recreate the full beverage-snack pairing at home: sip the coffee alongside the puffcorn to see how acidity and cream balance the snack’s texture and flavor. This drop is also a simple experiment in how beverage-led flavor identities migrate into packaged snacks, and tracking social engagement and sell-through on TikTok Shop will reveal whether the crossover has staying power.

Keep an eye on Like Air’s social-commerce calendar and Copper Cow’s limited offerings for similar collabs. If this test shows strong traction, the Vietnamese coffee puffcorn could move from digital exclusive to grocery aisles, expanding access for shops and cafés looking to feature locally relevant coffee-flavored snacks. For now, the bundle gives curious consumers a convenient, low-effort way to taste a Vietnamese-style coffee profile in both cup and crunch.