Lost Sheep Coffee launches sugar cane iced decaf latte with fibre

Lost Sheep Coffee put a decaf iced latte in the same lane as wellness drinks, giving its new Sugar Cane Iced Decaf Latte with Fibre 4.5 grams of chicory root fibre per 250ml can and a £2.35 price tag. The brand is pitching the drink as a better-for-you RTD that does not ask coffee drinkers to choose between flavour and function.

The launch is built around three trends Lost Sheep says are shaping 2026: decaf, functionality and fibre. Instead of leaning on instant coffee powder or a cold brew base, the drink uses speciality-grade decaf coffee, skimmed milk and chicory root fibre. Lost Sheep says that combination is meant to deliver café-style taste while fitting the growing demand for drinks with added benefits. It also says the beans are fully traceable and hand roasted in small batches to bring out natural chocolate notes before being hot brewed and flash chilled.

Lost Sheep has gone out of its way to frame the coffee as an upgrade, not a compromise. The company says the decaf beans are processed through a sugar cane method that gently removes caffeine while preserving flavour, and it is using that claim to draw a clear line between its product and the harsher decaf methods and lower-grade ingredients often associated with mass-market RTD coffee. The can contains just 4.3 grams of sugar per 100 grams, a number that fits the brand’s health-led pitch.

The move also lands in a market that is clearly changing. Lost Sheep points to survey data showing 26% of Britons have increased decaf consumption over the past year, while 24% of shoppers are actively looking for drinks with added benefits such as vitamins and fibre. That makes the new latte less of a niche decaf play and more of a bid to meet coffee drinkers where wellness beverages already have their attention.

For Stuart Wilson, the launch fits a much longer story. Lost Sheep says the brand began in 2012 after Stuart and Sarah Wilson discovered Aussie-style coffee while backpacking in Melbourne, then borrowed £10,000 to buy a three-wheeled micro coffee van and start trading on Canterbury High Street. The company opened its Whitstable, Kent roastery in 2017 and expanded its RTD range into Southern Co-op stores in December 2025, rolling out iced latte, iced mocha and iced caramel latte cans to 46 stores across the South of England. With decaf now being pushed as the next growth opportunity for iced coffee, the new fibre-fortified can makes a blunt point: RTD coffee is no longer just about caffeine and sweetness, and Lost Sheep wants to be judged on what is inside the can.