Mixue races to open hundreds of Brazil stores, builds coffee supply chain

Mixue has moved from market entry to scale mode in Brazil, opening its first store in Shopping Cidade São Paulo on Avenida Paulista and signaling a push that could quickly reshape the value beverage fight in the country. The outlet opened on April 11, 2026, in a compact space reported at about 71 to 80 square meters, with a format built for grab-and-go and delivery.

The larger play goes well beyond one store. Mixue has outlined plans to open hundreds of locations in Brazil while building a local supply chain to support rapid rollout. The company’s Brazil market head, Tian Zezhong, said Mixue planned to buy at least RMB 4 billion worth of agricultural products in Brazil over the next three to five years, a buying target that includes coffee beans and fruit derivatives. Mixue has also said the Brazil push could create around 25,000 jobs.

That supply-chain angle is what makes the expansion especially important for coffee. Brazil is the world’s biggest coffee origin and a crucial market for drinks retail, so a chain that pairs aggressive store growth with local sourcing has real leverage over costs and menu pricing. Mixue’s model is built on high volume and low prices, and if that formula lands in Brazil at scale, it could force coffee and tea incumbents to rethink how much they charge, how fast they expand, and how tightly they manage sourcing.

The groundwork for that strategy was set nearly a year earlier, when Mixue signed a memorandum of understanding with ApexBrasil on May 12, 2025, to deepen agricultural trade and accelerate its entry into the country. The agreement covered Brazilian agricultural products including coffee beans, and Mixue said the partnership would help expand its retail operations and local presence. The company has also tied the Brazil plan to broader investment, with some reports pointing to a local facility and what could become Mixue’s first factory outside China.

Brazil is now drawing more than one Chinese beverage player into its coffee supply base. Luckin Coffee has also moved on Brazil-related purchasing plans, underscoring a broader pattern: Chinese chains are treating the country as both a sourcing engine and a battleground for the next wave of beverage retail growth. For Brazil’s coffee sector, that means the competition is no longer just about beans leaving port. It is about who controls the cheapest, fastest, and most scalable cup on the street.