Seth Rollins and Becky Lynch Launch AMO Coffee Brand in April 2026

Seth Rollins already knew his way around a grinder before AMO Coffee was ever announced. Seven years ago, the WWE star helped open 392Dport, a coffee shop in his hometown of Davenport, Iowa, that still operates today. When he and his wife Becky Lynch revealed their new brand on Instagram on March 24, the announcement landed not as a celebrity novelty but as a second act for a genuine coffee enthusiast.

The couple posted a joint video explaining the origin story: seven years of international travel, continent by continent, sampling cups from cities around the world. "For the past seven years, we've been traveling the world together, trying different coffees in different countries, different continents, and different cities all over the world," Rollins said. "We've fallen in love with coffee. AMO is our way of bringing that love to you." The caption on their Instagram post, addressed from their real first names rather than their ring names, read: "From Colby + Rebecca, with love."

Production for AMO's initial releases will be handled by Dayglow, a Los Angeles-based roaster. The arrangement follows a model familiar in celebrity beverage launches: a name with cultural pull handles storytelling and brand identity while a credentialed roasting partner controls quality and supply chain. For Rollins and Lynch, it frees them to focus on events, branding, and the face-forward work of building a community around the product while Dayglow manages the technical execution.

The launch date sits at April 26, confirmed by a countdown clock on AMO's website. Fans wanting early access can register their email on the site ahead of the drop. Lynch has already teased activations and events in the weeks leading up to release, though specific formats have not been disclosed.

From a specialty coffee standpoint, Dayglow's involvement carries some weight. What the community will be watching for when AMO goes live is origin transparency: whether the brand publishes farm-level sourcing, roast profiles, or processing details. Those disclosures, or their absence, will tell serious drinkers more about AMO's long-term ambitions than any launch video could.

The timing is deliberate. With both Rollins and Lynch positioned for high-profile appearances around WrestleMania 42 in April, AMO has built-in promotional reach that most emerging coffee brands could never manufacture. Whether that translates to pop-up experiences at events, co-branded merchandise, or direct-to-consumer subscription mechanics will become clear as the clock on AMO's site ticks toward zero.