SharkNinja launches AutoBarista, a premium all-in-one espresso machine

SharkNinja is trying to make premium home espresso feel less like a skill and more like an appliance. The Ninja AutoBarista, announced May 27, is the company’s first fully automatic espresso machine, and it comes with a price tag that starts at $899.99 and climbs to $999.99 depending on configuration.

That pricing puts the machine squarely in the new battleground for countertop coffee gear: serious enough for enthusiasts, simple enough for people who want the drink without the ritual. SharkNinja says the AutoBarista can brew true espresso, drip coffee, cold brew and café-style microfoam at the touch of a button, with 13 one-touch drink presets that include hot and iced lattes, cappuccinos, flat whites, americanos and cold brew. The pitch is clear. This is not a pod machine dressed up as something more ambitious. It is an attempt to collapse several drink formats into one premium platform.

The company is leaning hard on a familiar pain point. In an online survey of 872 nationally representative Americans who drink coffee, SharkNinja said 72% said coffee is essential to starting their day right, while more than 60% said they struggle to make a consistently good cup at home. The AutoBarista is built to answer that frustration by removing the steps hobbyists usually learn on semiautomatic machines: dialing in grind size, weighing doses, managing pressure and steaming milk by hand.

Instead, SharkNinja says its Grind iQ Technology continuously monitors and adapts each brew in real time, automatically adjusting grind size, dosing by weight, optimizing brewing pressure and compensating as beans age. FrothPerfect technology adds four preset programs for steamed milk and cold foam, including dairy and plant-based milk, while the Brew Two function can pull two double espresso shots at once. Two interchangeable hoppers and two personal profiles also make the machine easier to share across households or bean preferences. SharkNinja says it can deliver real espresso and genuine crema.

The launch builds on the momentum of the Ninja Luxe Café, which SharkNinja introduced in September 2024 as a 3-in-1 espresso, drip coffee and cold brew maker. SharkNinja said it was the maker of the No. 1 best-selling espresso maker in the U.S. in 2025, and on May 6 it reported first-quarter 2026 net sales of $1.4128 billion, up 15.6% year over year, with cooking and beverage appliance net sales rising 19.8% to $414.6 million. CEO Mark Barrocas pointed to the continued success of Ninja Luxe Café as a driver.

For home coffee, that makes the AutoBarista look less like a novelty and more like a signal. The category is shifting from “can I make a decent shot?” to “how much of the work should the machine do?” SharkNinja is betting that a lot of buyers are ready to pay nearly $1,000 for the answer.