Spacegoods enters UK ready-to-drink coffee with canned oat mushroom latte

Spacegoods has pushed beyond its familiar mushroom-adaptogen coffee blend and into the crowded UK ready-to-drink aisle with its first can, the Oat Mushroom Latte. The launch landed on June 16 and went live online the same day, with retail debut lined up for the end of June, as the brand steps into a coffee-to-go market worth more than £6.1 billion a year and built around roughly 98 million cups consumed across Britain each day.

The new can comes in Coffee and Coffee Caramel, and Spacegoods is making its pitch on function as much as flavor. Each serving packs 1,500mg lion’s mane, KSM-66 ashwagandha, maca root, 120mg natural caffeine and vitamin B5 in a smooth oat milk base with no added sugar. Spacegoods says the drink is vegan, cruelty-free and all-natural, and the company is framing the format for commuting, workdays, travel, gym bags and weekends on the move.

That positioning puts the can in a busy lane. Functional drinks are still gaining ground as younger shoppers hunt for beverages that promise more than taste alone, and adaptogens and nootropics have moved from wellness shorthand into mainstream product development. At the same time, the category still carries a credibility test: consumers are paying closer attention to dosage, efficacy and whether the claims match the can. Spacegoods is leaning into that pressure by presenting the Oat Mushroom Latte as a serious RTD coffee, not a novelty wellness drink.

Founder Matthew Kelly described the launch as the next step in Spacegoods’ mission, turning a personal idea about what coffee should do for the mind and body into something portable. That matters in light of his own backstory: Kelly founded Spacegoods in April 2022 after Neon Beach, the neon-sign business he had built to around £10 million, collapsed under supply-chain problems during the pandemic. Spacegoods has already shown it can move beyond niche wellness circles too, with The Good Food Group saying Rainbow Dust saw a sevenfold uplift in Holland & Barrett before expanding into Boots, Whole Foods, Ocado and Benelux stores.

Now the brand is asking a harder question: can a mushroom-led coffee story keep its identity when it leaves the DTC shelf and enters the same chilled case that energy drinks, functional shots and RTD coffees all want to own? The first can is only the opening move, and the repeat purchase will tell the real story.