Sproud hits record revenue as café partnerships drive plant-milk growth

The real test for pea milk is not the shelf label, it is the steam wand. Sproud is betting its barista range can earn space in espresso bars by foaming cleanly, holding long-lasting microfoam and avoiding the split that ruins a latte.

The Malmö company, founded in 2018, said 2023 group turnover reached 43 million SEK, with sales up 37% across its key European markets. Sproud also said it was already exporting to more than 30 countries and had 15 employees in Sweden and the United Kingdom, a lean setup that has still managed to build a much wider retail footprint. A successful supply deal with a fast-growing European coffee chain, plus new market entries and broader brand awareness, helped drive the latest growth.

That matters in coffee because plant milks now get judged at the bar as much as in the fridge. Cafés want an ingredient that can handle espresso, texture and foam without flattening the cup, while drinkers want something that tastes good enough to order again. Sproud’s answer is a pea-based drink that it says is designed specifically for coffee, can steam without splitting and produces long-lasting microfoam. In 2024, the company added Sproud Barista Zero, a sugar-free, high-protein version meant to deliver “perfect foam” without compromising taste.

The numbers from its home markets suggest the category is still gaining traction. Sproud’s 2024 impact report said the volume of drinks sold in Sweden and Finland rose from 2,304,134 litres in 2023 to 3,138,670 litres in 2024. That kind of growth, paired with café distribution, is exactly what turns a niche alt-milk into something baristas see on the shelf every day. Sproud has also used the specialty-coffee circuit to build credibility, sponsoring latte-art and coffee events such as London Coffee Festival 2024 and Latte Art Live.

The brand’s profile got another lift on 29 October 2024, when it announced that Maya Jama had become both an investor and co-owner as well as its ambassador. Sproud said the UK was one of its largest markets and that Jama would help expand brand awareness and normalise plant-based choices in supermarkets and coffee shops. The company also says it reduced CO emissions per kilogram per litre of product by 9.9% since 2022, became the first food company verified under ISO 26000 in 2023 and later secured B Corp certification in 2025, giving cafés and home baristas more reasons to keep pea milk in the rotation.