Starbucks UK launches Made in Starbucks campaign to celebrate creativity

Starbucks UK launched Made in Starbucks on June 24 across seven Starbucks stores in the United Kingdom. Starbucks’ own research shows 73 per cent of Millennials and 65 per cent of Gen Z believe face-to-face connection is essential for unlocking creativity.

The campaign will activate stores across the United Kingdom as real-world creative canvases, with local sign-makers and original artwork giving each site a more expressive feel. Vic Robertson, Starbucks UK’s marketing director, said the company sees its coffeehouses as creative hubs that have been used that way for decades, from sketching sessions to pitch prep and side-hustle conversations. It is aimed at a generation that still values in-person interaction even as so much work has moved onto screens and into apps.

Anomaly built the integrated campaign, and Toby Allen, the agency’s chief creative officer, said the goal was to reflect what is actually happening inside the coffeehouse rather than stage a polished version of creativity. Starbucks is recentering the brand on coffeehouse culture, human connection and “Back to Starbucks” messaging, and it is leaning on the idea of “third places” for comfort, connection and community.

In the UK, customers can order and pay ahead in the app, while the rewards programme offers 10 Stars for every £1 spent with a registered Starbucks Card. Starbucks wants to open the right stores in the right places, from drive-thrus and high streets to neighborhood cafés.

Starbucks operates more than 29,000 stores in 78 markets, and the company marks 25 years of coffee in the UK and EMEA region.