The Coffee Bean & Tea Leaf Singapore launches shareable MIXERS drinks

The Coffee Bean & Tea Leaf Singapore has pushed beyond its core coffee case with MIXERS, a new beverage platform launched on May 21 that is built less around caffeine and more around visual appeal, social occasions and mood-driven drinking. The line arrives as the chain tries to claim a bigger role in Singapore’s café culture, where a drink now has to work both in hand and on a phone screen.

MIXERS debuts with two drinks, Mango Mint Cold Brew Tea with Jelly and Strawberry Swedish Berries Cold Brew Tea with Strawberry Jelly. Both are served in tall translucent cups that show off bold gradients and layered colors, a design choice that makes the beverages look engineered for sharing as much as sipping. The format leans into sparkling textures, bright hues and a dessert-like feel, giving the launch a clear play for afternoon traffic, group visits and lingering in-store hangs rather than the traditional morning coffee run.

That positioning matters because The Coffee Bean & Tea Leaf is not presenting MIXERS as a side experiment. The company is framing it as a response to how younger consumers use cafés now, as places to meet, recharge, linger and create content. It also nods to sober-curious behavior, aiming to deliver an elevated social beverage without centering alcohol. In other words, the pitch is not just about flavor, but about replacing the ritual of a cocktail occasion with something nonalcoholic that still feels expressive.

The launch also fits the brand’s broader identity. The Coffee Bean & Tea Leaf says it was founded in Southern California in 1963 and still highlights its role as the creator of the Original Ice Blended, a reminder that the chain has long used format innovation to stand out. Chien Chien Lin, identified in the release as Managing Director and VP Finance for APAC, is the executive fronting the Singapore rollout. A prior profile said Lin joined Coffee Bean in 2001 and later took on broader business leadership in Singapore and finance responsibilities across Asia Pacific.

Singapore is a logical test market for that kind of move. One local directory lists 50 Coffee Bean locations in the city-state as of April 2026, while another lists 62 outlets, including 33 that are open 24 hours a day, seven days a week. That footprint gives the brand plenty of chances to turn a photogenic drink into a routine purchase. It also lands in a market where café visits are tied to social identity, community and status expression, and where a 2025 Leger study found a quarter of Gen Z and Millennials who drink alcohol planned to cut back. MIXERS looks like a serious attempt to turn those habits into a platform, not just a pretty launch.