Tim Hortons unveils summer menu with cold drinks and World Cup treats

Tim Hortons is using summer to sell more than iced coffee. The chain rolled out a U.S. menu on June 9 built around cold drinks, soccer-themed treats and branded merch, turning a seasonal refresh into a broader play for café-culture relevance.

At the center is a slate of chilled beverages led by the Blackberry Citrus Refresher, which mixes flavored blackberry and orange juices with whole freeze-dried blackberries and also comes in lemonade and coconut-milk versions. Tim Hortons also is pushing Strawberry Cold Foam as an add-on for iced matcha or cold brew, plus a Strawberries and Cream Iced Capp made with OREO pieces, whipped topping and strawberry syrup. S’mores Lattes and S’mores Iced Capps round out the dessert-like side of the menu with toasted marshmallow flavor, mini chocolate chips and graham cracker pieces, while iced coffee can be customized with Chobani oat milk.

Maria Posada, Tim Hortons U.S. vice president of marketing, framed the lineup around hot-weather drinking habits and seasonal range, with the company positioning cold beverages as the core of the summer push. That message fits a crowded cold-drink market, where flavor variety and add-ons matter as much as the base beverage.

The launch leaned hard into the soccer calendar, too. Tim Hortons added the Soccer Ball Boston Cream Donut, USA Vanilla Dip Donut, USA Birthday Cake Timbit, Key Lime Timbit and Lemon Cake Donut, alongside a USA-inspired color-changing cup available with any medium or large iced beverage. The brand also introduced the USA Travel Collection, a merch line with ceramic mugs and reusable straw tumblers that extends the promotion beyond the counter and into daily carry.

The timing is no accident. The 2026 FIFA World Cup began June 11 in Mexico City, launching the first 48-team tournament across three host countries, Canada, Mexico and the United States. Tim Hortons has long treated soccer as part of its brand identity: its Timbits Soccer program has run since 1993, reaches more than 250,000 youth each year, and got a new multi-year adidas jersey partnership in April 2026, with Jonathan David set to front an upcoming TV campaign.

With more than 6,000 systemwide restaurants across Canada, the United States and other markets, Tim Hortons has the scale to turn a limited-time menu into something bigger than a flavor drop. This summer effort is aimed at making cold drinks, soccer cues and grab-and-go merch feel like one shared occasion, not just another seasonal reset.