Uganda named portrait country for 2026 World of Coffee Expo in Brussels
Uganda took Booth 7504 at Brussels Expo to launch its first national coffee brand, betting on Fine Robusta and Arabica to win more European buyers.
Uganda was named the 2026 Portrait Country for World of Coffee Brussels, turning the June 25 to 27 expo at Brussels Expo into a showcase for the country’s coffee pitch. The Brussels fair is Europe’s largest specialty coffee tradeshow, and Uganda used the platform to launch its first national coffee brand, Uganda Coffee: It’s in Our Nature.
The brand centers on quality, sustainability, authenticity, culture and trust, with the Ministry of Foreign Affairs of Uganda and partners leading campaigns to promote premium Ugandan coffee, attract investment and build trade ties.
Europe accounts for about 63 percent of Uganda’s coffee exports, with Italy the biggest importer and Germany among the top destinations. Uganda coffee officials have long emphasized the country’s standing as the birthplace of Robusta coffee, and they are increasingly using the language of Fine Robusta alongside high-quality Arabica.
The Uganda Coffee Development Authority’s monthly report for April 2025 put exports at 7.17 million bags worth US$1.97 billion in the 12 months to April 2025. That report estimated 2024/25 production at 6.7 million 60-kilogram bags, up 4.69 percent from the previous year.
World of Coffee Brussels 2026 was also one of five World of Coffee events scheduled globally that year, and the Brussels edition was the first ever held in Belgium. At Booth 7504, Uganda presented itself as an origin country and a branded supplier.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
Did this article answer your question?
