Nine-Time CrossFit Games Athlete Haley Adams Signs With Red Bull

Haley Adams, a nine-time CrossFit Games athlete, has been announced as the newest addition to Red Bull’s athlete roster, a move that spotlights both the athlete and the brand as the CrossFit Open nears. For athletes, coaches, and gym owners, the signing underscores continued interest from major sponsors in competitive functional fitness and creates new visibility opportunities for programming, events, and athlete storytelling.

Morning Chalk Up reported on February 5, 2026 that Adams was named to Red Bull’s expanded group of competitive-functional fitness athletes. "Published February 5, 2026, Morning Chalk Up reports that nine-time CrossFit Games athlete Haley Adams has been announced as the newest addition to Red Bull’s athlete roster." The outlet’s short writeup also lists other names tied to Red Bull’s functional-fitness push, noting that "Adams joins an expanded Red Bull group of competitive‑functional fitness athletes (including Laura Horvath, Jonne Koski, Vic" with the text truncating after the fragment "Vic."

Social media amplified the announcement with celebratory language. One Instagram post included the stylized line: "... Haley Adams has been given her Red Bull "wiiings," landing an official spot on the coveted roster. "This is the most exciting thing that has" and a separate report snippet noted, "Nine-time CrossFit Games athlete, Haley Adams, is officially joining the Red Bull athlete roster. 🏋️ The Open is almost here. With just weeks", both excerpts as supplied are truncated and the full captions or quotes were not provided.

What this means practically: Haley Adams’ move to Red Bull should increase her platform for content, clinics, and partner appearances, while offering fans more chances to follow her training and competition buildup into the Open. For boxes and coaches, athlete-brand pairings like this often translate into local appearances, branded programming, and cross-promotional opportunities that can drive member engagement and open-themed events. While contract terms were not published, the signing itself is a signal to competitors and organizers that brands are investing in CrossFit personalities beyond the podium.

Coverage is still developing. Readers can expect fuller statements and roster details as Red Bull or Adams issue complete posts or press materials; the Morning Chalk Up item is dated February 5, 2026 and the Instagram wording and other short excerpts are the available public details at this stage. For now, fans should watch Haley Adams’ social channels and upcoming Open coverage to see how this partnership plays out in competition and content.