Jakarta Pet Show leans into dog yoga for pet owners' bonding experience

Dog yoga, grooming and padel shared the floor at Commune Courts as the Jakarta International Pet Show pushed its 2026 buildout toward a more experience-led model for pet owners. The preview event, staged by PT Mavic Dyandra Internasional with Fenice and Anver’s, was presented under the line “You Play, We Groom,” a format that turned pet care into something closer to a social outing than a standard expo stop.

The session came ahead of JIPS 2026, which will be the show’s third edition and is scheduled for July 3-5 at Nusantara International Convention Exhibition, or NICE, PIK 2. Organizers say the three-day event will pack in more than 50 programs under the theme “Diverse Pet,” a framing that stretches from familiar household pets to more exotic animals. That bigger program mix matters because it places dog yoga inside a broader lifestyle pitch, not just a novelty corner.

At Commune Courts, the dog yoga class was led by Beyond Bliss instructors and drew dozens of dog-loving community members. Felicia, the owner of Fenice, said pet owners are increasingly looking for “experiences, not just services,” and described Groom & Rally as a space where people could stay active while making sure their animals received proper care. Hafiizh Purnomo, the JIPS project manager, said dog yoga reflects “a new style of bonding between people and their pets.”

Melinda, one of the participants, said the event felt fresh because the yoga movement surprised her while her dog also got to meet new friends. That mix of exercise, grooming and social time helps explain why dog yoga is showing up in Jakarta pet programming now: it gives urban owners an activity they can do with their dogs while also making the animal part of the experience, not just the audience for it.

The shift also fits a wider market change in Indonesia. Euromonitor says pet care demand is being supported by an expanding base of pet owners, especially in urban areas, while smaller household sizes are helping drive more pet companionship. TGM Research’s Indonesia pet-care study points in the same direction, covering grooming habits, exercise, outdoor activities, health management and technology use, all signs that the category is moving beyond feeding and basic supplies.

For dog yoga, the practical question remains how organizers balance fun with welfare. The American Veterinary Medical Association says dog walking can provide physical activity and mental stimulation, the American Kennel Club says fitness activities with dogs can bring health and social benefits, and PetMD advises owners to check with a veterinarian before making major changes to a dog’s exercise routine. In Jakarta, the latest dog yoga push suggests the expo world is betting that paw-rents want more than booths and product shelves, and that bonding time itself has become a selling point.