Alamo Beer Co. set to reopen San Antonio taproom on July 4

Alamo Beer Co.'s East Side taproom will reopen at 202 Lamar St. on July 4 after five months of renovations. The beer hall is scheduled to run from 12 p.m. to 10 p.m. under the banner “Strong Roots. New Boots,” with live entertainment and family-friendly activities built into the holiday return.

The reopening follows SKJ Capital’s acquisition of Alamo out of Chapter 11 bankruptcy, a deal that gave the Brisbane-based private-equity firm its first U.S. purchase. The brewery was operating at less than 20% of its roughly 40,000-barrel annual capacity when it entered bankruptcy protection on Feb. 3, 2025.

SKJ has spent the last several months modernizing both the brewery and taproom. Sam Johnson, SKJ’s CEO, called Alamo Beer “a local favorite and a true San Antonio landmark” when the takeover was announced, and SKJ planned to bring resources, expertise, and long-term strategy to a business that had been under strain.

The ownership change also brought in Jason Pond as CEO. Pond’s resume includes stops at Firestone Walker Brewing Co., BrewDog, and Rogue Ales & Spirits.

The tap list will include the core Alamo lineup alongside brands tied to the company’s portfolio, including Viva Beer and ShotGun Seltzer. The new owners also plan to take Alamo Beer recipes to Australia.

Alamo has brewed the only beer to bear the ALAMO name since December 2014, and the modern brewery and beer hall opened in 2014-2015 after an $8 million buildout. The project was originally pitched as a return of the Alamo name to San Antonio after a 95-year hiatus.