BevNomad Relaunches Motörhead Road Crew Beer Series With Two New Cans

The Motörhead brand has been on cans before, but the real question is always whether the beer inside earns the logo. Milwaukee's BevNomad relaunched the Road Crew series last Friday with Milwaukee-area retail receiving cans starting March 27, and this time the production trail is clear: every beer in the series is brewed at Potosi Brewing in southwestern Wisconsin.

The debut pair are Ace of Spades, a Czech-style pilsner at 5.5% ABV, and The World Is Yours, an English-style amber ale, also at 5.5%. Neither is a shock-and-awe stunt. Czech pils demands clean fermentation and Saaz-forward bitterness; an English amber sits in malt-forward territory with restrained hop aggression. Both are honest session formats built for repeated drinking, which is either the right call for a band whose fans keep the catalog on perpetual rotation or an underwhelming choice for anyone expecting the liquid to match the logo's aggression.

The production setup represents a meaningful departure from Motörhead's first brewery tie-in, the 2015 collaboration with Camerons Brewery. Here, BevNomad, a Milwaukee-based beverage accelerator with prior release relationships including Lift Bridge, serves as brand steward while Potosi handles the brewing. That separation is worth noting before you buy: look for the Potosi producer credit alongside the stated 5.5% ABV, and check the pack date. On novelty releases, limited runs can sit at retail longer than they should, and the band art won't tell you how old the beer is.

"Motörhead has always stood for authenticity, power, and doing things loud," said BevNomad CEO Steve Kwapil. Motörhead manager Todd Singerman connected the visual identity directly to Lemmy: "Lemmy was always fiercely involved in the art behind the band, insisting that it carried the power of the music every step of the way, and being able to see such icons as the War-Pig literally in the hands of the band's loyal fans is well worth raising a toast to."

The first public launch event is scheduled for April 2 at the Rainbow Bar and Grill in West Hollywood, where Ace of Spades will be poured first, followed by The World Is Yours. Road Crew releases on a quarterly schedule in limited-edition collectible cans with rotating band artwork, and each release ships with a custom Spotify playlist of Motörhead tracks, covers, and band-related podcasts. BevNomad's John Graham confirmed the rotation plan: Beer No. 3 will reprise the pilsner in a new can design, and Beer No. 4 will bring back the amber ale with fresh art.

The buy/skip math is straightforward. If Czech pils or English amber is already in your rotation, the 5.5% ABV is honest session territory and Potosi is a credible production partner. The rotating artwork and playlist tie-in add shelf appeal without obscuring who actually made the beer. The only variable is whether any novelty markup at retail reflects the band licensing or the liquid quality, and only a pack date and a fresh pour will settle that.