CRAFT Beer Market Opens First U.S. Location in Dallas With Rooftop Patio

CRAFT Beer Market's first U.S. location opened April 1 in Dallas' Preston Center with over 100 taps on a 360-degree bar, a 5,250-square-foot rooftop patio, and local draft partnerships already secured with Peticolas Brewing Company and Celestial Beerworks.

The Canadian brand, founded in Calgary in 2011 and operating nine locations across Canada, brought its full format stateside: a 10,500-square-foot ground-floor space seating 500 guests, designed for everything from casual weeknight pours to large corporate buyouts. The rooftop adds a full bar, booth seating, lush greenery, and a games area with bocce and cornhole, making it one of the larger dedicated beer-event outdoor spaces in the Dallas market.

For craft drinkers, the taplist depth is the central draw. More than 100 handles in a single venue, with Peticolas and Celestial Beerworks lines already live, provides rare single-destination range across regional styles. Founder PJ L'Heureux framed the Texas move around the brand's local-first philosophy: "Our large restaurant footprint, commitment to local products, and dedication to community are what Texas is all about."

That commitment shows up beyond the taplist. CRAFT is donating $1 from every sale of former Dallas Stars goaltender Marty Turco's Kingsville Brewery Light Eh! Lager to the Heaven's 27 Foundation, a non-profit established by families to honor the 27 girls and counselors who died in the July 4, 2025, Camp Mystic flood in Texas.

The beverage program pairs tap depth with a cocktail list including an Oak-Aged Old Fashioned and Strawberry Mezcalrita, while the chef-driven menu runs global with Korean Sticky Ribs, Miso Salmon, and Crispy Salmon Sushi alongside the brand-staple Brewmaster Chicken Sandwich.

A limited number of rooftop tables are open for reservations; remaining spots stay walk-in. With 500 seats and the full rooftop now live, the next signal worth watching is how CRAFT rotates its taplist and whether it opens those 100-plus handles to local tap takeovers and homebrew club nights as the summer programming calendar fills in.