Craftwell Expands 19.2-Ounce RTD Line with Platinum-Winning Guava Crush

Craftwell Cocktails has added Guava Crush to its expanded 19.2-ounce RTD portfolio, marketing the new single-serve can as a premium, large-format cocktail that scored a Platinum Medal at Sip Magazine’s 14th Annual Best of the Northwest Spirits Competition before reaching retail shelves. The Corvallis-based RTD arm of the 2 Towns Ciderhouse team is positioning the product to deliver bold, tropical flavor in an on-the-go format.

The product is built around pink guava purée, with lemon and hibiscus listed consistently across press materials; one Craftwell key-features block also lists PNW apples alongside pink guava purée, lemon and hibiscus. The company describes the flavor as “juicy, tropical guava with a bright, quenching citrus finish,” and lists the format as 19.2-ounce single-serve cans at 10.5% ABV. Craftwell’s press materials frame Guava Crush as part of an “expanded 19.2-ounce portfolio” intended to give retailers a standout shelf option.

Nels Jewell-Larsen, quoted in Craftwell’s release, emphasized the brand angle and fruit focus: “Guava Crush is a fun, refreshing cocktail, where we’re focused on bringing a fruit-driven tropical profile to a format that fits how consumers are choosing to enjoy cocktails today,” and added, “We are using an amazing pink guava in this cocktail that really shines in both aromatics and flavor, delivering a balanced, expressive drink that gives retailers a premium option designed to stand out on shelf.”

Craftwell lists availability as “now available” in Oregon, Washington, Idaho, Colorado, California and Montana, with sales channels noted as the 2 Towns Taproom and the company’s online store. The press release announcing Guava Crush carried a Corvallis, Ore., dateline of Feb. 12, 2026; trade reposts of the release included a BevNET posting timestamped Feb. 12, 2026 at 5:52 pm.

Sip Magazine’s Publisher and CEO Kristin Bacon framed the award in category context, saying, “The ready-to-drink category continues to raise the bar, and this year’s Platinum medalists exemplify that progress,” and specifically, “Guava Crush from Craftwell Cocktails captured the judges’ attention with its bright, expressive flavor and refined execution, highlighting the innovation driving today’s RTD cocktails.” Craftwell’s release also states the Platinum Medal was earned “before even reaching shelves,” describing the product as having “stood out in blind tastings as a complete, premium cocktail in a can.”

Guava Crush follows Craftwell’s earlier RTD activity and awards momentum: Craftwell’s Cranberry Mule won best wine-based cocktail at the 2025 Top Shelf Awards, a recognition posted on the company site on Nov. 17, 2025, and the brand has previously rolled limited-time seasonal canned releases. For on-premise sourcing or distribution details beyond the states listed, Craftwell’s press copy does not provide MSRP, SKU, or case-count information.