Latitude Brewing Parent Acquires House of Mason Brands, FCB To Operate

The parent company of Latitude Brewing completed a purchase of the House of Mason beverage portfolio, closing the transaction December 31, 2025, and named Finest City Beverages LLC (FCB) as the holding and operating platform for the combined brands. The move consolidates several recognizable San Diego names under a single operating umbrella while promising to preserve the individual identities drinkers expect.

The portfolio includes Mason Ale Works, Eppig Brewing, Second Chance Beer Co., and other local beverage brands. Leadership roles for the combined group were announced: Grant Tondro, founder of Mason Ale Works, will serve as Executive Vice President of Commercial Business with responsibilities for marketing, hospitality, and venue development; CJ Sanchez will serve as chairman; Mike Ingram will oversee production and finance. FCB will manage the commercial, distribution, and hospitality strategy for the group.

The stated strategy centers on three pillars: preserve each brand’s identity, optimize hospitality and distribution, and pursue new taproom venue opportunities across San Diego County and adjacent markets. For regulars who come for flagship pours, that means Mason Ale Works, Eppig, and Second Chance names are intended to stay on taps and shelves rather than be absorbed into a single brand. For the trade, centralized production and finance oversight under Mike Ingram could bring economies of scale, more consistent supply to accounts, and potential smoothing of seasonal production swings.

Taproom operators and local beer fans will feel the practical effects first. Expect plans that prioritize taproom experiences, events, and venue development driven by Grant Tondro’s hospitality focus. That could mean new tasting rooms, expanded hours, or coordinated event programming across the portfolio. On the distribution side, optimization efforts typically aim to increase route efficiency and retail penetration, so some beers may reach more bars, restaurants, and stores around San Diego and neighboring counties.

For brewers and retail partners, consolidation under FCB is both an operational change and an opportunity. Centralized logistics may simplify ordering and promotional coordination, while separate brand identities should leave brewery tap lists and house recipes intact. Employees and volunteers at existing taprooms should watch for operational announcements and staffing plans as hospitality expansion proceeds.

This deal reshapes part of San Diego’s neighborhood beer map without promising to erase local character. Expect announcements in the coming months about taproom locations, hours, and distribution rollouts as FCB aligns the group’s commercial and hospitality plans. If you follow local taps, keep an eye on your favorite Mason Ale Works, Eppig Brewing, and Second Chance Beer Co. spots for new events and broader availability.