Untitled Art Expands Non‑Alcoholic and Alternative Beverage Lineup

On January 4, 2026, Untitled Art of Waunakee, Wisconsin outlined a clear pivot: the brewery is expanding its non‑alcoholic beer and broader beverage options to meet evolving consumer tastes. The shift responds to measurable declines in alcohol consumption among younger adults and growing interest in no‑ and low‑alcohol products, as well as a wider marketplace that increasingly includes alternative beverages such as THC‑infused drinks where those products are permitted.

Owner Isaac Showacki described the change as a purposeful adaptation of the brewery’s product lines to tap new demand. For small breweries that built reputations on hop‑forward IPAs and limited‑release cans, the move represents a pragmatic rebalancing: maintain core alcoholic offerings while developing lower‑ABV, dealcoholized, and alternative beverages that bring new customers into taprooms and retail channels.

The implications are practical and immediate for Brewers, taproom operators, retailers, and homebrewers. Retailers and bars will want to reassess ordering and shelf space to accommodate no/low options that often attract customers seeking sessionable flavors, designated drivers, or health‑conscious choices. Taproom staff need training on pouring and describing non‑alcoholic products so those beverages sell on flavor rather than simply being relegated to a side shelf.

Homebrewers can view the trend as an opportunity to experiment with session beers, split‑fermentation techniques, or dealcoholization methods to craft flavorful low‑ABV options for friends, local markets, or taproom collaborations. Organize tastings that spotlight aroma and mouthfeel rather than strength, and document techniques and recipes to share with the community.

Regulatory and licensing considerations remain crucial. Some markets permit THC‑infused beverages while others do not. Verify local laws, labeling requirements, and distribution rules before introducing psychoactive or cannabis‑derived products. Transparency on ingredients and alcohol content helps build trust with customers and avoid compliance issues.

Untitled Art’s shift is a vivid example of a broader recalibration across the craft sector: smaller brewers are no longer simply chasing ABV records or hop counts. They are reshaping portfolios to meet nuanced consumer preferences and new market opportunities. For community brewers and businesses, this is a moment to rethink product mix, customer engagement, and regulatory diligence while exploring creative, lower‑alcohol ways to keep people in taprooms and on shelves.