Yuengling Becomes Official Sponsor of Major League Fishing in 2026

Major League Fishing announced that D.G. Yuengling & Son, Inc. signed a multiyear agreement to become an Official Sponsor of MLF beginning with the 2026 season. The deal places Yuengling Light Lager squarely into the MLF event ecosystem with a broad slate of on-site activations, event integrations and co-branded consumer promotions designed to reach anglers and fans throughout the season.

A central element of the partnership is a Yuengling Light Lager x MLF retail engagement campaign running across multiple states. The campaign will feature a sweepstakes that gives fans a chance to win one of eight VIP invitations to a 2026 MLF Pro-Am event, along with eight Yuengling Light Lager x MLF gear packs that include MLF apparel, fishing tackle and angler memorabilia. Yuengling Light Lager will also serve as Presenting Sponsor of Bass Pro Tour Yuengling Light Lager Stage 5 on Beaver Lake, bringing elevated fan experiences and on-site hospitality to that event.

Yuengling plans a visible presence at REDCREST 2026, including participation in the Outdoor Sports Expo, and will be on-site at most 2026 Bass Pro Tour events and select MLF5 tournaments. The partnership positions a legacy American beer brand alongside some of the sport’s highest-profile competitions and fan gatherings.

"We’re excited to partner with Major League Fishing and connect with fans who share our passion for tradition, camaraderie and America’s great outdoors," said Wendy Yuengling, Chief Administrative Officer of D.G. Yuengling & Son, Inc. "MLF delivers world-class competition and a uniquely engaged fan base. We’re looking forward to celebrating the 2026 season with anglers and fans through our co-branded promotions, event activations and the expanded visibility this partnership provides."

For craft beer drinkers and homebrewers, the deal signals increased crossover between beer culture and outdoor sports audiences. Expect more Yuengling-branded merchandise, promotional packaging and event activations to appear in retail channels and at tournament sites. To take advantage of sweepstakes and on-site experiences, watch retail packaging and event listings for entry details and hospitality access, and mark Beaver Lake Stage 5 and REDCREST 2026 on your calendar if you plan to attend events where Yuengling will have a presence.

The Yuengling-MLF partnership adds another marketing layer to a season of competitive fishing while offering local retailers, taprooms and fans new promotional tie-ins to follow throughout 2026.