JuneShine to close Santa Monica tasting room amid Main Street strain

JuneShine will close its Santa Monica tasting room at 2914 Main St. on Aug. 28, pulling one of hard kombucha’s better-known storefronts off Main Street. The move lands as the corridor continues to face pressure across dining and retail.

The Santa Monica room opened on Saturday, April 17, 2021, and was JuneShine’s first Los Angeles tasting room. PGAL described the space as a tasting room experience inspired by coastal living and the relaxed energy of Tulum, while local listings cast it as more than a bar, with flights, empanadas, beach tennis meetups, and comedy nights built into the mix.

JuneShine signaled the shutdown in emotional language on Instagram, writing, “With love, gratitude, and glass forever half full,” and saying that “our beloved Santa Monica and Scripps Ranch tasting rooms are closing.” Another post added, “Raise a glass, as August 28th will be the last day of operation at JuneShine Santa Monica.” That language matters in a category where tasting rooms often serve as the brand’s live-in showroom, giving drinkers a place to sample, socialize, and see hard kombucha as a lifestyle product instead of just a canned beverage.

The closure also adds to a string of changes on Main Street. Coverage of the corridor has already pointed to departures including Holey Grail Donuts and Blow Me Candle Co., signs that the strip is under real strain even as Santa Monica keeps pushing for a stronger foot traffic mix. The City of Santa Monica rolled out a broader economic revitalization strategy on March 26, 2026, and Visit Santa Monica’s July 16, 2025 summer roundup highlighted new openings and community celebrations, underscoring how hard the city is trying to keep the district active.

For JuneShine, the Santa Monica tasting room helped anchor the brand’s Southern California identity in a walkable retail district that rewarded sampling and repeat visits. With that address now headed for closure, 2914 Main St. becomes another reminder that even a well-known hard kombucha brand can decide the storefront no longer makes the math work.