Labubu surprise drop at Target sparks collector frenzy
Target turned Labubu hunting into a big-box scramble, with blind boxes, plush keychains and a 1-in-144 secret edition now sitting in a mass-market aisle.
A surprise Labubu drop at Target turned the hunt into a big-box scramble, putting The Monsters Labubu Almost Hidden Series Blind Box, Labubu V2 Have A Seat The Monsters HEHE Plush Keychain and The Monsters Labubu Let’s Checkmate King 13-inch Vinyl Plush in the same place casual shoppers already browse.
Target’s POP MART pages show a wider assortment than a one-off viral toy, with Labubu listings alongside other POP MART lines such as Big into Energy and Patisseries. Some items are available through Same Day Delivery, Drive Up or Order Pickup, and several of the Labubu listings shown on Target’s site are sold through Target Plus marketplace partners, including Galactic Toys & Games. That changes the collector chase right away. Fans who once had to track Pop Mart’s own drops, specialty sellers or secondary listings can now run into the character in the same retailer they use for household basics, while casual shoppers and parents get a much lower bar to entry.
The chase mechanic, though, has not gone away. Target’s listing for The Monsters Labubu Almost Hidden Series Blind Box says the blind boxes are fully random and the secret edition is usually 1/144. The Have A Seat listing carries a 1/72 chance of the rare hidden edition. That keeps the Labubu formula intact even inside a mass retailer: the appeal is still partly the blind draw, partly the possibility of landing the harder figure, and partly the frustration of watching a sought-after box vanish before a collector can get back to the page.
Pop Mart describes itself as a market-leading player in character-based entertainment that pioneered designer toy culture worldwide, and the company’s scale has grown far beyond the niche market where Labubu first built its following. Pop Mart said 2025 revenue rose 185 percent to 37.12 billion yuan, or $5.38 billion, and its shares fell more than a fifth after earnings. Chief executive Wang Ning has said the company has more than Labubu and is pushing into films, theme parks and fashion tie-ups. But the Target appearance shows the day-to-day reality for collectors: once Labubu lands in a mass-market cart, the hunt stops being confined to specialist channels and becomes a shelf event anyone can stumble into.
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